Manager, Marketing Pre-Sales Support

WebMD • Newark, NJ

113d • $90,000 - $107,500

About The Position

WebMD Ignite, a division of WebMD and Internet Brands, is the only full-service, healthcare-specific growth partner for health organizations, healthcare professionals, providers, and payers. We help guide people to better health at all stages of their journey. Our comprehensive expertise and breadth of capabilities create seamless, personalized health experiences that anticipate individual needs, empower action, and optimize outcomes. The result is enhanced brand reputation, deeper loyalty from consumers and healthcare providers, and increased lifetime value and demonstrable ROI for our clients. We are seeking a detail-oriented and data-driven Marketing Operations & Presales Support Manager to enhance our B2B demand generation engine by working with sales to target prospect accounts, enriching lead data, and supporting pipeline acceleration through highly coordinated presales marketing support. This role sits at the intersection of marketing operations, sales enablement, and lead intelligence—helping to fuel high-quality outreach through segmentation, data hygiene, and persona-level insights. It’s ideal for someone who thrives on precision, technology, and impact.

Requirements

• 5-8 years of experience in B2B marketing operations, demand gen, or presales marketing support.
• Familiarity with CRM and MAP tools (Salesforce, Pardot/Marketo, HubSpot).
• Hands-on experience with 6sense, Demandbase, ZoomInfo, LinkedIn Sales Navigator, and enrichment tools (Clearbit, Apollo, etc.).
• Understanding of ABM, ICP segmentation, persona mapping, and campaign lifecycle.
• Strong attention to detail and ability to manage multiple lists, segments, and deadlines.
• Excellent communicator who collaborates well with sales and marketing stakeholders.

Responsibilities

• Build and enrich lists of decision-makers and influencers within ICP accounts.
• Segment and tag contacts by buyer organization type, role, seniority, region, and campaign eligibility.
• Map account buying groups to support multi-threaded outreach.
• Engage several stakeholders from different roles simultaneously to diversify WebMD Ignite influence within the account.
• Enrich account profiles with firmographic and technographic data.
• Maintain vertical segmentation and strategic tagging.
• Identify high-fit accounts by aligning business signals with sales priorities.
• Support field and digital marketing teams by maintaining clean, segmented lists for activation.
• Ensure UTMs, campaign IDs, and lead source attribution are properly maintained.
• Collaborate with SDRs to ensure timely lead routing, account-level follow-up, and pipeline contribution tracking.
• Create account research briefs, email templates, and call prep assets for prioritized campaigns.
• Build and maintain templates and playbooks for campaign execution and outreach orchestration.
• Assist in sequencing and outbound campaign management via Salesforce.
• Partner with SDRs and digital teams to prepare and launch sales sequences and lead nurture tracks.
• Track engagement of cold contacts and provide optimization recommendations.
• Iterate and test message variants to improve open and response rates.
• Monitor MQL quality, account engagement, and lead conversion metrics.
• Help refine scoring models and data governance workflows.
• Support weekly performance recaps, ABM dashboards, and campaign ROI insights.

Benefits

• Health Insurance (medical, dental, and vision coverage)
• Paid Time Off (including vacation, sick leave, and flexible holiday days)
• 401(k) Retirement Plan with employer matching
• Life and Disability Insurance
• Employee Assistance Program (EAP)
• Commuter and/or Transit Benefits (if applicable)

What This Job Offers

• Number of Employees: 1,001-5,000 employees