Manager, Marketing Analytics

OneMain (Formerly Springleaf & OneMain Financials). • Wilmington, DE

36d • Hybrid

About The Position

OneMain is currently seeking a dynamic and experienced Manager of Marketing Analytics to develop data-driven investment decisions to grow our largest marketing channel-Digital Marketing. This role demands expertise in analytics, a deep understanding of campaign P&Ls, channel attributions, and customer-centric design. The ideal candidate will have a strong background in data analytics, digital channels, marketing unit economics, and performance management, with a passion for delivering actionable insights that support marketing objectives. In this role, you will lead, develop, and design multi-channel frameworks and monthly processes to choose investments that are either the best from a CPL standpoint or need investments for strategic reasons. You will partner closely with various channel teams to build strategies to improve impressions, increase click-throughs, perform competitive market research, and optimize marketing spend. Additionally, you will routinely communicate and collaborate with several disciplines, including Finance, Credit & Pricing, Originations, Product, and Technology.

Requirements

• Bachelor's Degree (Master's degree preferred) in a quantitative discipline, such as Economics, Business Analytics, Engineering, Statistics, Data Science, or Computer Science.
• 5+ years of experience in complex, data-driven problem-solving.
• Strong SQL and/or Python skills. Hands-on experience working on complex structured and unstructured datasets involving several joins; experience with MS Office, Excel, and PowerPoint; experience with one of BI or data visualization platforms a plus (PowerBI, Tableau).
• Prior experience with media mix modeling, multi-touch attributions, and digital channel strategies.
• Innovative and capable of developing a highly analytical approach to solving problems; strong data and insights intuition, intellectual curiosity.
• Ability to work independently, make sound, fact-based recommendations, and think strategically.
• Exceptional communication and interpersonal skills, with the ability to effectively interact with senior executives.
• Customer-focused mindset with a passion for delivering innovative marketing solutions.

Nice To Haves

• Experience with various data mining and statistical methods is a plus (sampling, hypothesis testing, time series analysis, decision trees, residual modeling).

Responsibilities

• Develop thorough data-driven analyses, insights, and recommendations across all digital channels. Influence leadership and drive action plans with end-to-end ownership.
• Identify and capitalize on growth opportunities within the digital channels to drive customer acquisition and revenue.
• Drive improvements in our ability to detect changes, explain business performances/variances, and set monthly/annual targets through new analytical frameworks and techniques.
• Effectively communicate with senior leadership, summarizing complex trends and insights into simplified coherent messages.
• Manage multiple competing projects, setting clear expectations, and adhering to deadlines.

Benefits

• Health and wellbeing options including medical, prescription, dental, vision, hearing, accident, hospital indemnity, and life insurances
• Up to 4% matching 401(k)
• Employee Stock Purchase Plan (10% share discount)
• Tuition reimbursement
• Paid time off (15 days' vacation per year, plus 2 personal days, prorated based on start date)
• Paid sick leave as determined by state or local ordinance, prorated based on start date
• Paid holidays (7 days per year, based on start date)
• Paid volunteer time (3 days per year, prorated based on start date)

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Industry: Credit Intermediation and Related Activities
• Number of Employees: 5,001-10,000 employees