Manager - Marketing Analytics

Everest Search Partners•Dallas, TX

39d

About The Position

Everest client seeks a talented and driven Manager for our Marketing Analytics team. This role is pivotal in leading our analytics initiatives, providing insights that drive strategic marketing decisions, and fostering a culture of data-driven decision-making across the organization. The ideal candidate is a strategic thinker with strong analytical skills and a passion for marketing data.

Requirements

Bachelor’s degree in Marketing, Business, Statistics, or a related field; Master’s degree preferred.
Proven experience in marketing analytics, with a track record of impactful data-driven decision-making.
Strong understanding of data analytics tools (e.g., Google Analytics, SQL, Excel) and statistical software (e.g., R, Python).
Excellent leadership skills with experience in managing a team.
Strong problem-solving and critical thinking abilities.
Exceptional communication skills, with the ability to convey analytical concepts to non-technical audiences effectively.
Ability to manage multiple projects simultaneously and meet deadlines.

Responsibilities

Develop and execute a comprehensive marketing analytics strategy to support business objectives and improve customer engagement and ROI.
Design and implement data models and reports that drive actionable insights into marketing performance.
Collaborate with marketing, sales, and product teams to identify key metrics and opportunities for analysis.
Monitor and evaluate campaign performance, using data analysis to recommend optimizations.
Present findings and recommendations to senior leadership, using data visualization techniques to illustrate insights.
Stay up-to-date with industry trends and advancements in marketing analytics tools and methodologies.
Ensure data accuracy and integrity within marketing databases and reporting systems.

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