Manager, Marketing Analytics - Corporate (Las Vegas)

Caesars Entertainment•Las Vegas, NV

About The Position

The Manager of Marketing Analytics plays a leadership role in executing the Caesars Entertainment ‘Strategic Analytics’ department mission of providing world class analytical support, delivering insights that drive profit, and being a reliable business partner for all operational areas including Gaming, Marketing/Operations, and Hospitality. Responsibilities Build productive business relationships with Senior leaders in the organization; leverage these relationships to develop and refine requests for analyses and to identify business opportunities. Drive realization of these opportunities through analytics and creative solutions. Help junior analysts to prioritize analyses based on business/profit impact Conduct and oversee objective, rigorous analytics to help the business improve profitability, operational processes, and customer service with minimal guidance from management – e.g., identification and evaluation of revenue growth opportunities, resource optimization, optimal investment mix, competitive market dynamics, customer behavior, and pricing optimization. Ensure that analyses conducted by junior analysts are rigorous and accurate Distill vast datasets into actionable insights and recommendations that guide decisions and strategies. Develop presentation materials that synthesize analyses into a format ready for senior management consumption and assume a leadership role in communicating analysis findings clearly, concisely and compellingly to senior management, in both verbal and written formats. Assist junior analysts in structuring and executing their analytics and in developing presentation materials suitable for distribution to senior management clients Help to drive discussions with senior clients and the development, implementation and evaluation of strategic projects Design and deliver reporting for operating departments to provide senior leaders visibility into trends and business performance drivers Use technology (e.g., SQL, R, Tableau, Google BigQuery, Python) to develop analytics and reporting tools; lead integration of new technologies and tools into the department’s processes Work as a change agent to identify and execute improvements that drive material efficiencies in processes and reporting Lead and/or contribute to large-scale cross-Analytics team projects Drive training, on-boarding, and development of junior analysts in technical skills, tools & processes. Help them to develop their critical thinking skills, analytical techniques, and business acumen

Requirements

Must be 21 years of age or older
Bachelor's degree from an accredited four-year college
3+ years of professional work (or equivalent experience)
Demonstrated business acumen for the Casino industry; can articulate the fundamental drivers of business performance
Very strong quantitative and analytical skills, with a track record of driving measurable business outcomes through well-structured and communicated analyses
Advanced skills in SQL and ideally one or more of the following programming languages: R, VBA, SAS, Python, and experience in working with Google BigQuery.
Experience in leading projects using web-based data visualization tools, such as Tableau or Microstrategy.
Proficient in Microsoft Excel and PowerPoint
Exceptional critical thinking, problem solving, and written and verbal communication skills.
Comfort in articulating complex information and analyses to a variety of audiences – able to effectively communicate analyses, conclusions, and recommendations to business partners, and influence decisions and strategies
Strong interpersonal, communication and consensus building skills; able to develop and manage relationships with senior stakeholders
Ability to manage multiple projects simultaneously, prioritize work for junior analysts, and meet deadlines while consistently delivering consistently accurate and high-quality work
Demonstrated leadership skills including project management, time management, coaching and innovation; ability to motivate the team and promote teamwork
Ability to uphold and demonstrate the highest level of integrity

Responsibilities

Build productive business relationships with Senior leaders in the organization; leverage these relationships to develop and refine requests for analyses and to identify business opportunities.
Drive realization of these opportunities through analytics and creative solutions.
Help junior analysts to prioritize analyses based on business/profit impact
Conduct and oversee objective, rigorous analytics to help the business improve profitability, operational processes, and customer service with minimal guidance from management – e.g., identification and evaluation of revenue growth opportunities, resource optimization, optimal investment mix, competitive market dynamics, customer behavior, and pricing optimization.
Ensure that analyses conducted by junior analysts are rigorous and accurate
Distill vast datasets into actionable insights and recommendations that guide decisions and strategies.
Develop presentation materials that synthesize analyses into a format ready for senior management consumption and assume a leadership role in communicating analysis findings clearly, concisely and compellingly to senior management, in both verbal and written formats.
Assist junior analysts in structuring and executing their analytics and in developing presentation materials suitable for distribution to senior management clients
Help to drive discussions with senior clients and the development, implementation and evaluation of strategic projects
Design and deliver reporting for operating departments to provide senior leaders visibility into trends and business performance drivers
Use technology (e.g., SQL, R, Tableau, Google BigQuery, Python) to develop analytics and reporting tools; lead integration of new technologies and tools into the department’s processes
Work as a change agent to identify and execute improvements that drive material efficiencies in processes and reporting
Lead and/or contribute to large-scale cross-Analytics team projects
Drive training, on-boarding, and development of junior analysts in technical skills, tools & processes.
Help them to develop their critical thinking skills, analytical techniques, and business acumen