Manager - Marketing Analytics, Media Insights

Tyson Foods • Springdale, AR

279d • Onsite

About The Position

The Manager, Audience Insights & Strategies - Media Analytics will lead media analytics, audience segmentation, and data-driven decision-making to optimize Tyson Foods' advertising strategies. This role will oversee the use of Adobe CDP, advanced media measurement, and audience insights to enhance campaign effectiveness and ROI. It is a high visibility role that entails providing real time insights on consumer profiles, changing trends, Marketing ROI and Effectiveness to executive stakeholders in a clear and concise manner.

Requirements

• Bachelor's degree in economics, Statistics, Psychology, Marketing Research, or a related field.
• 4+ years of experience in Marketing Analytics, Audience Segmentation, and Media Insights, preferably in CPG or a branded consumer-goods company.
• Strong knowledge of Adobe CDP, media measurement methodologies, and syndicated retail data.
• Proven ability to analyze large data sets, generate insights, and drive strategic decision-making.
• Experience with stakeholder management and cross-functional collaboration.
• Ability to independently manage complex and ambiguous projects with minimal guidance.

Responsibilities

• Leverage Adobe CDP and other data platforms to unify first party and second-party data, build audience segments, and refine targeting strategies.
• Utilize real-time analytics and tools like Adobe Analytics to track media performance and audience engagement.
• Design and maintain interactive dashboards and reports to provide actionable media and audience insights.
• Enhance decision-making through segmentation mapping, micro-targeting, and audience measurement across digital and traditional media.
• Oversee connections performance measurement, including Marketing Mix Modeling, Sales-Lift Studies, Multi-Touch Attribution (MTA), and media verification.
• Develop and standardize KPI frameworks for measuring the impact of media assets, including Social, TV, OLV, Search, and Sponsorships.
• Automate monthly reporting on media ROI, creative performance, social listening, and share of voice (SOV/SOM) analysis.
• Implement a structured, scalable digital testing approach for optimizing audience targeting, creative messaging, and media tactics.
• Drive continuous improvement through A/B testing, real-time competitor spend intelligence, and emerging media measurement methodologies (e.g., Attention Metrics).
• Work cross-functionally with Marketing, Demand Planning, and Media Agencies to ensure proper measurement frameworks and data-driven planning.
• Provide strategic recommendations on media budget allocation, trade ROI, and portfolio advertising spend optimization.
• Translate complex data into compelling storytelling, delivering insights and recommendations to stakeholders.

Benefits

• Paid time off
• 401(k) plans
• Affordable health, life, dental, vision and prescription drug benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Food Manufacturing
• Education Level: Bachelor's degree