Manager, Marketing Activation

Mga Entertainment • Los Angeles, CA

384d • $100,000 - $125,000

About The Position

The Manager, Marketing Activation for L.O.L. Surprise! is responsible for overseeing the execution of consumer marketing initiatives aimed at enhancing brand awareness, engagement, and loyalty among a global audience. This role focuses on executing impactful marketing campaigns in the US that align with L.O.L. Surprise's position as a leading toy brand, requiring a collaborative mindset and a passion for a fast-paced environment.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 5+ years of experience in consumer marketing, preferably within the toy, entertainment, or CPG industry.
• Experience executing multi-channel marketing campaigns with proven success.
• Strong knowledge of social media platforms, influencer marketing, and content creation.
• Demonstrated ability to collaborate across teams and manage multiple stakeholders.
• Analytical mindset with experience tracking and reporting on campaign performance.

Nice To Haves

• Familiarity with global toy or entertainment markets.
• Proficiency in marketing tools like Google Analytics or Sprout Social.
• Knowledge of children's digital media regulations, including COPPA compliance.

Responsibilities

• Coordinate the planning, execution, and optimization of integrated marketing campaigns across digital, social, experiential, and retail channels.
• Collaborate with Planning and Creative Teams to develop compelling marketing assets tailored for various platforms.
• Maintain a content calendar to support consistent engagement on platforms such as YouTube, Instagram, and TikTok.
• Work closely with the Planning Team on product launches, messaging, and consumer insights.
• Partner with the Digital Strategy and Media Teams to align paid media efforts, including influencer partnerships and paid social strategies.
• Support retail marketing initiatives by coordinating with Sales and Merchandising teams to deliver impactful in-store activations.
• Contribute to retailer-specific marketing programs that drive engagement and sales, ensuring alignment with global counterparts.
• Manage social media interactions to nurture a loyal fan community.
• Partner with the PR Team to facilitate influencer collaborations and media outreach, generating earned media and fostering positive brand sentiment.
• Monitor KPIs for campaigns and analyze performance data to identify areas for improvement.

Benefits

• An opportunity to contribute to the growth and success of a globally recognized brand.
• A collaborative and inclusive workplace environment.
• Competitive compensation and benefits package.
• Opportunities for career advancement in a dynamic organization.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Merchant Wholesalers, Durable Goods
• Education Level: Bachelor's degree