Manager, Market Development (SOUTH)

US Green Building Council • Washington, DC

4h • Remote

About The Position

Help accelerate market adoption of green building across the Southern region as a Manager, U.S. Market Transformation & Development. In this role, you’ll drive growth by translating strategy into execution, bringing USGBC’s mission to life through smart go-to-market plans and visible wins that move markets. You will represent the organization in assigned local markets and cultivate relationships with members, volunteers, partners, and other existing and prospective stakeholders.
You will lead business development across priority sectors and geographies, responsible for building and managing a strong pipeline for USGBC and GBCI products, including membership, sponsorships, credentials and project registrations/certifications. Success in this role requires a balance of strategic thinking, sales execution, and relationship management. 
You will localize national, sector-focused campaigns to resonate in regional markets, positioning USGBC and GBCI solutions to influence project registrations, certifications and long-term adoption. As a connector and convener, you will cultivate strategic alliances to expand reach, drive demand, and elevate green building leadership.  You will represent USGBC at industry events, contribute stories and content to USGBC media channels that spotlight local leadership, and celebrate the projects and people advancing sustainability across the region.
Reporting to the Regional Director, your primary territory includes Kentucky, Tennessee, Alabama, Mississippi, Arkansas and Louisiana, with opportunities to support other communities in the South region.
This role is ideal for a self-starter who thrives in an externally facing, growth-oriented environment while collaborating across a “team of teams” to achieve shared revenue and impact goals. If you’re a growth-minded, relationship builder motivated by purpose, performance, and tangible results, this role offers a platform to make a measurable market and business impact.

Requirements

• 5+ years of relevant professional experience, ideally in business development, market development, sales, commercial real estate, and/or sustainability
• Public/Private/Non-Profit development experience and/or sales experience successfully originating new business, preferably in sustainability and/or commercial real estate 
• Experience with in-person, virtual, and hybrid event planning and execution
• Experience working with a variety of internal and external stakeholders, including industry and community leaders
• Bachelor’s degree or an equivalent combination of education and relevant work experience required
• Microsoft Office suite
• Salesforce
• Smartsheet
• Cvent
• PowerBI
• Canva
• Strong relationship-building and stakeholder engagement skills
• Excellent organizational and project management capabilities
• Strong communication skills, both written and verbal
• Self-starter with attention to detail and the ability to work independently
• Collaborative mindset with experience in team-oriented environments
• Driver's license, and the ability and willingness to drive throughout the specified territory is required.

Nice To Haves

• LEED Green Associate or LEED AP preferred (or willingness to obtain within 12 months)

Responsibilities

• Implement and execute go-to-market plan for assigned locations and sectors aligned with U.S. annual growth and revenue targets for USGBC & GBCI products (e.g., membership, sponsorship, credentials, project registrations, etc.).
• Grow and manage a qualified business pipeline by sourcing, qualifying, and advancing leads, prospects, and opportunities through outreach, sector campaigns, and partner channels; develop targeted lists and activation plans by market and sector.
• Own the sales cycle for annual and event sponsorships from prospecting and packaging to negotiation and close, collaborating with appropriate teams on fulfillment of benefits.
• Plan and manage market engagements that position and advance USGBC priorities in target markets; meet key engagement metrics (e.g. event registrations, sponsors, partner activations, etc.)
• Support engagement opportunities with aligned chapters and partners by attending in‑market events and leveraging local memberships, committees, and funded initiatives to advance market development efforts.
• Execute nationally-developed, sector-focused campaigns in the local markets, converting awareness and engagement into revenue-generating product adoption.
• Represent USGBC externally at industry events and provide speakers/thought leadership to elevate visibility and credibility in target sectors and markets.
• Develop plans for and manage strategic accounts for sustained engagement and growth in new opportunities.
• Establish and grow relationships with allied organizations, industry associations, and channel partners to expand the reach and positioning of USGBC.
• Support market storytelling by submitting content for the website, newsletters, and social media that celebrates local leadership, community engagement, annual awards, and LEED and other certification milestones.
• Track, monitor, and report on performance, including pipeline health, revenue outcomes, campaign effectiveness, partnerships, and market adoption metrics. 
• Monitor market trends, competitive activity, and policy drivers; provide feedback to other USGBC teams to refine positioning and offerings.
• Other duties and responsibilities as assigned.

Benefits

• Competitive compensation
• 401(k) with employer matching
• Professional development reimbursement
• We offer a healthcare plan through Cigna that includes medical, dental, vision, and prescription drugs. USGBC covers 100% of the premiums and an HRA that will assist you and your dependents in reaching the in-network medical deductible. You will only be responsible for the $300 individual / $600 family up front deductible for medical services before the employer-funded HRA will process payments for your in-network claims 
• Generous paid time off (12 paid holidays, 9 paid personal sick days, and based on career level, either 2 to 3 weeks PTO), including operations closed for a full week between Christmas and New Year’s
• 6 weeks paid renewal leave after 7 years of continuous service

What This Job Offers

• Job Type: Full-time
• Career Level: Manager