MANAGER - LOYALTY LIFECYCLE ENABLEMENT & EXECUTION
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About The Position
The Manager of Loyalty Lifecycle Enablement and Execution will play a pivotal role in shaping the future for Unity member lifecycle marketing programs to drive loyalty revenue contribution across global lines of business in an omnichannel approach. This role will leverage customer databases and insights to track/measure/optimize towards an increase in enrollments, share of wallet, and retention rate KPI's and associated targets among Unity members. Responsibilities include campaign development and execution across multiple channels and working with senior leadership to refine the overall loyalty marketing strategy. The ideal candidate for this role will be a seasoned marketing professional with a proven track record in loyalty program marketing, lifecycle management, and a deep understanding of driving increased customer share of wallet across multiple lines of business. We are seeking a Salesforce Marketing Cloud guru type background.
