Manager, Loyalty (Inflight)

Frontier Airlines-posted about 1 year ago
$90,094 - $119,583/Yr
Full-time • Manager
Denver, CO
Air Transportation
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The Manager of Loyalty (Inflight) at Frontier Airlines is responsible for overseeing the co-brand credit card products, leading product strategy and operations, and developing marketing strategies to enhance cardholder acquisition and engagement. This role involves training flight attendants and staff, managing field marketing initiatives, and collaborating with various partners to drive the success of the loyalty program. The position requires a strong focus on customer insights, operational excellence, and team leadership to ensure effective marketing and promotional efforts.

  • Manage Frontier Airlines' co-brand credit card products.
  • Lead product strategy and operations for the loyalty program.
  • Develop face-to-face marketing strategies to increase cardholder acquisition and spend.
  • Conduct training sessions with flight attendants and staff at various bases.
  • Oversee the implementation of field marketing strategies across multiple channels.
  • Build customer insights to drive long-term growth of the co-brand program.
  • Drive excellence in campaign management and maintain an archival system for marketing materials.
  • Measure and analyze marketing campaigns, presenting results and recommendations.
  • Create comprehensive training documents for inflight staff.
  • Act as the primary point of contact for card issuers and marketing agencies.
  • Lead and develop a team of coordinators supporting co-brand products.
  • Collaborate with the Customer Intelligence team on marketing strategies.
  • Design promotions to enhance customer loyalty.
  • Develop internal communications to increase employee awareness of the co-branded credit card.
  • Maintain a project list to track the status of marketing efforts.
  • Design creative briefs for marketing assets.
  • Manage the co-brand credit card acquisition and portfolio marketing campaign calendar.
  • 5-8 years of progressive experience in marketing, account management, and/or partnerships.
  • 1-2 years of managing a team across different locations.
  • Ability to manage multiple priorities and marketing projects.
  • Attention to detail and strong organizational skills.
  • Exceptional presentation and oral communication skills.
  • Advanced skill level using Excel for data manipulation and analysis.
  • Understanding or interest in learning HTML coding.
  • Ability to work collaboratively with other departments and partners.
  • Strong corporate vendor development and relationship building skills.
  • Ability to travel 30% of the time.
  • Knowledge of airline and credit card marketing.
  • Familiarity with frequent flyer program rules and procedures.
  • Paid holidays
  • Health insurance
  • Dental insurance
  • 401(k)
  • Vision insurance
  • Flexible schedule
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