Manager, Local Performance Marketing
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About The Position
As a Manager, Local Performance Marketing on the Mr. Rooter Marketing team, a typical day for you will include assisting in strategy and tactical development for local marketing efforts while driving adoption through coaching calls, peer group meetings, webinars, newsletters, and other Neighborly and RPM brand events. You will assist in the execution of local integrated marketing plans, channel/tactic mix and programs that align with the customer journey and marketing funnel, while delivering on acquisition, retention, reactivation, and loyalty goals for overall customer growth. Monitoring key marketing performance metrics, both online and offline customer and engagement analytics, with emphasis on franchise owners total qualified leads, cost per lead, and focus on those franchise owners not achieving target lead and revenue objectives will also be part of your responsibilities. Additionally, you will develop pre-opening and grand-opening marketing plans, and first- and second-year integrated marketing plan recommendations to deliver break-even targets, and sell in local programs with recommendations provided to individual franchise owners, and/or capture of their local marketing plan.
