Manager, Local Performance Marketing

About the position

As a Manager, Local Performance Marketing on the Mr. Rooter Marketing team, a typical day for you will include assisting in strategy and tactical development for local marketing efforts while driving adoption through coaching calls, peer group meetings, webinars, newsletters, and other Neighborly and RPM brand events. You will assist in the execution of local integrated marketing plans, channel/tactic mix and programs that align with the customer journey and marketing funnel, while delivering on acquisition, retention, reactivation, and loyalty goals for overall customer growth. Monitoring key marketing performance metrics, both online and offline customer and engagement analytics, with emphasis on franchise owners total qualified leads, cost per lead, and focus on those franchise owners not achieving target lead and revenue objectives will also be part of your responsibilities. Additionally, you will develop pre-opening and grand-opening marketing plans, and first- and second-year integrated marketing plan recommendations to deliver break-even targets, and sell in local programs with recommendations provided to individual franchise owners, and/or capture of their local marketing plan.

Responsibilities

• Assisting in strategy and tactical development for local marketing efforts.
• Driving adoption through coaching calls, peer group meetings, webinars, newsletters, and other Neighborly and RPM brand events.
• Assisting in execution of local integrated marketing plans, channel/tactic mix and programs that align with the customer journey and marketing funnel.
• Delivering on acquisition, retention, reactivation, and loyalty goals for overall customer growth.
• Monitoring key marketing performance metrics, both online and offline customer and engagement analytics.
• Focusing on franchise owners' total qualified leads and cost per lead.
• Developing pre-opening and grand-opening marketing plans.
• Providing first- and second-year integrated marketing plan recommendations to deliver break-even targets.
• Selling in local programs with recommendations provided to individual franchise owners.

Requirements

• 7+ years minimum of marketing experience, ideally within a franchise service or retail industry.
• Building, optimizing and managing budgets.
• Deep knowledge of Google Ads, specifically PPC/paid search.
• Exceptional Excel skills and comfortable working with large amounts of data.
• Ability to translate large amounts of raw data into actionable insights.
• Bachelor's degree in Marketing or related field.

Benefits

• Competitive Pay: Commensurate with experience.
• Schedule: Full-time, Monday - Friday.
• Financial Benefits: Equity and bonus opportunities.