Manager, Investment, OOH

Quad/Graphics, Inc.•Chicago, IL

43d•$70,000 - $80,000•Hybrid

About The Position

The Manager, OOH Investment is serves as the bridge between the department's resources and OOH strategy, planning, and activation processes - providing direction, support, and oversight along the way. The manager will serve as a coach and mentor to the department Associates, while supporting and collaborating with the Director to achieve a cohesive vision for the department. In collaboration with the Director, the Manager will develop effective OOH strategy across the agency's various media campaigns, while overseeing the department's planning and activation process. The ideal candidate for this position has a passion for OOH media and a proven record of strategizing, planning, and executing large-scale OOH campaigns across various OOH channels, markets, and media partners. They understand the larger OOH industry landscape and can connect and integrate OOH into larger cross-channel media campaign strategies. The ideal candidate is also a strong people leader and process manager, with the ability to foster positive working relationships and stewarding established department processes and standards. They are able to manage both up and down, adapt, advocate, and navigate multiple deadlines while overseeing the deliverables and capacity of the department.

Requirements

Bachelor's degree (communications, marketing, advertising, or business)
Ability to speak, read and write the English language
7+ years of relevant work experience in media planning, buying, or selling - agency or media partner side - ideally in OOH media
Experience developing OOH campaigns for large scale clients (local / regional / national) preferred
5+ years in a management or supervisory role
Understanding of the OOH industry, OOH planning and activation process, and larger media landscape within the agency
Experience with common OOH planning platforms and tools like DoMedia, AdQuick, Geopath, or comparable platforms
Experience with various OOH planning strategies, including traditional, programmatic, experiential and more
Experience with various OOH media partners and tactics, and experience activating large-scale multi-market campaigns
Experience leading and coaching a team of various sizes and strengths
Proficient with Microsoft Office applications including Excel and PowerPoint
Detail oriented, with exceptional organizational and multi-tasking skills
Strong presentation and written communication skills to effectively interact with media partners, internal teams, and clients
Ability to foster a team-oriented, and collaborative environment
Ability to manage up and down, negotiating timelines and expectations both internally and externally
Skilled at negotiation and media math

Responsibilities

In partnership with the director, provide strategic OOH direction for various media campaigns including ideation, insight, research, KPI development, budget estimation, and more; collaborate with Integrated Planning when appropriate
Brief department planners on approved OOH campaign strategies, serving as the kickoff to OOH planning
Maintain the department's OOH planning, activation, and reconciliation process, giving planners oversight across all areas of the process and backfilling when needed
Approve and review all planned OOH media recommendations, presentations, and/or performance recaps for accuracy before sharing internally or externally, consulting with the Director when needed
Schedule and maintain regular visibility and communication with Associates, actively monitoring capacity and workloads, providing training, feedback, and direction
Responsible for managing a team of direct reports (remote and across all Rise locations) with accountability for all aspects of team oversight, including employee onboarding, employee training, employee performance (accountability and behavior), employee retention
Overall control of workflow and assigned responsibilities within the team; oversee the progress of all projects and provide assistance, where necessary, to ensure timely completion; quickly and tactfully troubleshoot employee and client issues
Collaborate with leadership and peers to develop solutions that will enhance our operational efficiency, tools, and systems, and improve current workflows
Establish oneself as an OOH channel thought leader for department and agency
In collaboration with the Director, establish and maintain department scope, standards, processes, platforms, and documents while actively identifying opportunities for improvement
Support the director on larger agency needs like OOH education, POVs, industry updates, media partner management, and more
Regularly schedule and attend OOH media partner meetings and elevate new opportunities and ideas when relevant
Maintain understanding of the larger OOH industry, stay in touch with industry news, and be an advocate for OOH channel innovation