Manager, International Brand Marketing & Innovation

The Hershey Company • Lower Swatara Township, PA

2d • Remote

About The Position

Innovation is a critical function at the company, responsible for shaping and building holistic growth plans across key regions and brands, acting as a trusted advisor to the Hershey International Leadership Team, helping teams deliver their business ambitions and ultimately driving our purpose of More Moments of Goodness and vision to be a Leading Snacking Powerhouse.

As a member of the Hershey Global Brand Office team, the Manager International Brand Marketing & Innovation is accountable for translating the strategic direction of the company into clear consumer-based innovation strategies and initiatives to deliver business growth both short term and in the 3-5 year horizon.

This individual will leverage the power of external knowledge (consumer, category and competitive intelligence) and a thorough understanding of all our internal capabilities and business needs to create and bring to life growth driving innovation platforms across the world. From insights and identification of strategic opportunity areas to ideation and successful commercialization to setting up the proper infrastructure and processes for strong innovation delivery - this individual will work with regional innovation teams to shape the future of Hershey’s and deliver our financial goals.

Strategic thinking, complex problem solving and diligent project management are essential to success. They will influence, advise and lead regional marketing and cross functional teams to drive strategy to financial delivery.

Requirements

• Bachelor’s degree required, MBA or equivalent marketplace experience highly preferred; Internal Hershey experience in-lieu of MBA
• 7+ years of combined experience in leading CPG/FMCG company with 3+ years in innovation specifically with global innovation experience preferred
• Brand building mastery – has experience and demonstrated ability to build brands with strong marketing fundamentals like insights generation, business reviews/assessments, equity/positioning work, brand strategy experience, creative media development and innovation commercialization
• Experienced in innovation project commercialization and innovation/portfolio management processes (ex. Stage-Gate) and technology (ex. Accolade)
• Comprehensive understanding of financial metrics and P&L fundamentals
• Expert in collaboration, communication and ability to influence
• Solutions-oriented and strong project manager

Responsibilities

• Implement and activate international marketing & innovation strategy
• Partake in insights work to build, understand and translate external consumer, competitive, category + more knowledge into growth driving platforms
• Management and delivery of the 3-year Innovation pipelines
• Commercialize key multi-market platforms driving ideation to in-market launch
• Lead complex problem solving especially with regards to commercialization / project delivery analyzing and synthesizing information from multiple sources to formulate business recommendations
• Develop comprehensive P/Ls on innovation platforms
• Design, implement and improve innovation processes and capabilities
• Develop senior and executive-level presentations (International and regional leadership, Executive Committee updates etc.)
• Work collaboratively with global cross functional and regional teams

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level