Manager, Integrated (Media) Planning

Real Chemistry • Boston, MA

98d • $70,000 - $80,000

About The Position

The Manager, Integrated (Media) Planning is a problem solver who is eager to grow their skills in paid media and strategy. They are curious about how and why consumers and HCPs act the way they do and understand how the digital ecosystem impacts decision making. They are immersed in digital media, curious about unique ways of connection with audiences, and prepared to provide recommendations based on campaign briefs. The Manager supports the team in development and activation of digital recommendations that meet unique client goals. This is a hybrid role, based in any of our US offices—including New York City, Boston, Chicago, Carmel, or San Francisco—or remotely within the US.

Requirements

• Bachelor’s degree, preferably with a concentration in Advertising, Marketing.
• Aptitude for attention to detail, organization, and effective communication.
• Working knowledge of Microsoft Excel (including formulas, pivot tables, etc.) and Microsoft PowerPoint.
• Experience with analyzing data, highlighting trends, and recommending optimizations based on those findings.
• General understanding of the digital marketplace.
• Knowledge of or applicable understanding of industry tools such as Prisma, ComScore, Kantar, Pathmatics, Telmar, etc. is a plus.
• Prior healthcare or pharmaceutical client experience highly useful, but not required.
• Curiosity about leveraging data for audience planning, or familiarity with major data providers and audience targeting solutions.

Responsibilities

• Support the Integrated Planning (IP) team on day-to-day tasks including campaign research, strategy, and tactical recommendations.
• Manage partner relationships and POVs, budget management and tracking.
• Own and update flowcharts and budget documents across multiple clients and brands.
• Develop media plans and oversee their execution, working with a team of expert buyers across the linear, direct, programmatic, social and search media ecosystem.
• Act as the main point of contact and steward for financial operations to ensure campaigns are executed to plan, within budget.
• Support project management, ensuring the team is on track with deliverables, timelines, project trackers, etc.
• Leverage planning tools to learn more about client audiences and their competitive landscapes.
• Work with Associates and Managers to ensure seamless collaboration across SMEs and deliver results for clients.

Benefits

• Comprehensive benefit program and perks tailored to your region.
• Free snacks in the office.
• Generous holiday and paid time off.
• Options for private medical, dental, and vision plans.
• Support in saving for the future.
• Mental wellness coaching and support.
• Access to more than 13,000 online classes with LinkedIn Learning.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: Bachelor's degree