Manager, Insights & Strategy

Starcom Worldwide•Chicago, IL

12d•Hybrid

About The Position

The Manager, Insights & Strategy, will champion a people-first approach to unearth actionable insights for a major client. The Manager's day-to-day is currently as an individual contributor, connected and supported by Insights & Strategy leadership as well as being an embedded member of the client team, collaborating with more senior contributors and peers across disciplines, with the potential for adding direct managerial oversight. This role will provide the right candidate with the opportunity to grow their skills through data-driven story-telling and the development of actionable client implications. The successful candidate is curious, creative, and a collaborative problem-solver who thrives in a fast-paced environment.

Requirements

3+years in media/marketing research, consumer insight, business consulting, or digital advertising research/analytics/ insight
Strong grounding in traditional and digital media research (control/exposed methodologies, market mix modeling)
Experience with statistical software packages, especially SAS and SPSS, strongly preferred
Experience with multiple methodological approaches (social listening, syndicated tools, primary research)
Demonstrated ability to work with large data sets
Strong grounding in traditional and digital media research, such as advertising effectiveness, ROI
Experience with visualization tools such as Tableau, GoodData, Datorama is a plus
Strong verbal and written communication skills
Excellent Microsoft Office skills; PowerPoint and advanced Excel
Ability to work independently and in a team setting while effectively managing priorities

Responsibilities

Analyze and connect the dots between diverse and disparate data sets to derive meaningful insights
Develop research hypotheses, construct research plan/methodology and conduct research (syndicated, secondary, social listening, qualitative and quantitative custom research) to solve clients burning questions
Develop and present client-ready insight presentations inclusive of data visualization and storytelling
Evaluate innovative data partners to develop new approaches to uncovering insights
Work in partnership with client research and internal strategy and analytics team; have deep knowledge of client's business goals and challenges
Incorporate the fundamental principles of Starcom's inclusive marketing philosophy and planning approach
Build compelling personas that bring key audience segments to life
Exhibit a solid understanding of the use and relevant application of transaction and survey-based data
Partner with Planning and Investment teams on translating upstream audience insight into targetable audiences
Category analysis and evaluation of a brand's market position and opportunities for growth
Partner with Planning and Investment teams on media sufficiency analysis to understand the media spend needed to meet client + audience-specific goals
Monitor cultural, category and audience specific trends to educate internal teams, partner agencies and clients - translating trends into strategic opportunities + implications