Manages the use, importance, quality, reliability and integrity of data by partnering with all areas of the organization to facilitate the integration of information into long term informational strategy. Manages Business Information with responsibility for content and data design, quality management, integration, and outsourcing, as well as data access and metadata management. Responsible for data life cycle control, allowing for traceability from data origination to exploitation. Partners with information technology to define new tables/fields/data sources to support customer and reporting requirements.