Manager, Influencer Marketing, Contract Employee

the Ad Council

1d•Remote

About The Position

Come join the Ad Council’s Creators for Good team, a core part of the overall Marketing & Communications team and the premier partner for mobilizing influential trusted messengers in support of the country’s most pressing issues. The Creators for Good team identifies and partners with a broad spectrum of media platforms and trusted messengers including: celebrities, social influencers, subject matter experts, podcasters, businesses, athletes, musicians, faith leaders and more. The incorporation of trusted messengers is a crucial element to the Ad Council’s ability to drive social impact and Creators for Good is deeply integrated within our purpose-driven campaigns, leveraging their voices across our channel mix including social media, advertising, events and media partnerships. We are seeking a Manager, Creators for Good to support influencer strategy and execution for 3-5 campaigns. In this role, you will manage or support 3-5 concurrent trusted messenger activations with minimal oversight. Your primary role as the Manager, Creators for Good is the full-service execution of trusted messenger and influencer activations on behalf of Ad Council and its co-branded client campaigns including: influencer strategy and brief development, sourcing, influencer or network outreach, brand safety vetting, copywriting, content development, review and approval, paid amplification strategy and execution, stakeholder coordination, measurement, analytics and cross-functional collaboration.

Requirements

3+ years of social media, influencer marketing, or talent relations experience with experience managing internal and external clients.
Experience navigating highly matrixed organizations and building collaborative relationships internally and externally
Creative and strategic thinker who proactively ideates and activates
Self-starter who excels in a collaborative, entrepreneurial, and fast-paced setting
Excellent project management skills, organizational skills, and attention to detail
Excellent communication skills (verbal and written)
Experience with social listening and measurement across platforms like Instagram, TikTok and YouTube

Responsibilities

Develop comprehensive influencer marketing strategies for dedicated campaigns that will be informed by campaign messaging and target audience definition
Independently oversee all aspects of influencer campaign execution including: creator sourcing, vetting, outreach, brief development, creative content development, campaign launch, and comprehensive measurement, analysis and reporting, and all campaign-related administrative tasks.
Build & foster relationships with cross-functional teammates across the Ad Council to ensure Creators for Good programs deliver campaign impact and meet or exceed client goals.
Consult with existing and potential clients on influencer marketing opportunities
Stay abreast of relevant current events, cultural moments, and industry trends to identify new and innovative opportunities or trusted messenger partnerships for campaigns.
Manage external influencer network vendors when applicable and oversee all aspects of the partnership, ensuring goals are met on time and within budget.
Leverage data and insights provided by the internal Insights and Analytics team and monitor emerging news about campaign causes and issues to identify opportunities to break into the conversation.
Independently manage campaign budgets, internal accounting, and vendor invoicing, ensuring all activations are executed within budget and all vendors or creators are paid on-time.