Manager, Influencer & Creator

Sprout General Referrals

86d • $117,040 - $175,560

About The Position

Sprout Social is looking for a bold, strategic Manager, Influencer & Creator to drive our global brand presence, product-led social distribution, and influencer and creator marketing programs. This role sits at the intersection of storytelling, community building, and revenue impact—leading initiatives that not only strengthen our brand but also generate measurable business results. At Sprout Social, we don’t just market products—we set the pace for how breakthrough brands connect with the world. We are social intelligence powering the future of customer connection, and our Marketing team is a driving force behind turning that vision into reality. We put our customers at the heart of our strategy to drive market leadership, generate demand, and increase customer retention—all in close partnership with our Sales and CX teams. We lead with clarity, act with speed, and measure success by the business results we create. Here, you’ll have the freedom to test bold ideas, learn fast, and shape the future—not only for Sprout, but for the global brands we empower. If you’re ready to set the bar higher, own your impact, and accelerate your career, this is where you belong.

Requirements

• 7+ years of social media experience across B2B or consumer brands, with deep expertise in social strategy, influencer/creator marketing, and social campaign execution.
• 2+ years directly managing teams.
• A proven track record of connecting social to pipeline and revenue impact, with experience building reporting that resonates with executives.
• Exceptional writing, editing, and storytelling skills, with the ability to adapt voice across formats and platforms, and experience using tools such as CapCut, Adobe, and Canva.
• Strong project management skills; able to oversee complex programs, budgets, and vendor/creator relationships simultaneously.
• Research, experiment with, and implement new technologies and approaches from the rapidly evolving AI toolset.

Nice To Haves

• Familiarity with social listening, analytics, and influencer platforms (e.g., Traackr, Tagger, Aspire, or CreatorIQ) to measure ROI and optimize campaigns.
• Demonstrated success building global or multi-market influencer strategies, tailoring content for regional or cultural nuances.
• Background in video-first or emerging content formats (TikTok, YouTube Shorts, live streaming, AI-powered content creation), with a track record of experimentation and innovation.

Responsibilities

• Lead flagship social-first programs: Build, manage, and scale Sprout’s Influencer + Creator Program and integrated campaign distribution, ensuring measurable pipeline impact and industry leadership.
• Fuel product-led distribution: Partner with Product Marketing to create social-first assets, narratives, and distribution strategies that extend the reach and adoption of Sprout’s products.
• Set the global social strategy for influencer and social content/video: Own the content and engagement approach for influencer and creator programs, as well as social video for Sprout’s brand channels (LinkedIn, Instagram, X/Twitter, YouTube, TikTok, Threads, Reddit, Pinterest, emerging platforms), ensuring alignment with business priorities and cultural moments.
• Develop and maintain Sprout’s international social strategy, tailoring content and activations for key global markets.
• Build Sprout’s voice on culture: Shape social-first content rooted in data, cultural insights, and storytelling that makes Sprout a standout brand across regions, industries, and audiences.
• Pilot new content series and test into new platforms, video formats, and AI-driven workflows to keep Sprout at the forefront of social innovation.
• Develop reporting frameworks that connect social content, campaigns, and influencer programs to business outcomes—including pipeline, CPL, CPM, and revenue influence.
• Partner with Brand Creative, Product Marketing, Field Marketing, and Sales to amplify integrated campaigns, product launches, and corporate moments.
• Provide guidance to team members, fostering creative excellence, scalable processes, and professional growth.

Benefits

• Insurance and benefit options that are built for both individuals and families.
• Progressive policies to support work/life balance, like our flexible paid time off and parental leave program.
• High-quality and well-maintained equipment—your computer will never prevent you from doing your best.
• Wellness initiatives to ensure both health and mental well-being of our team.
• Ongoing education and development opportunities via our Grow@Sprout program and employee-led diversity, equity and inclusion initiatives.
• Growing corporate social responsibility program that is driven by the involvement and passion of our team members.
• Beautiful, convenient and state-of-the-art offices in Chicago’s Loop and downtown Seattle, for those who prefer an office setting.
• Flexible work location options, including remote work in many places in the United States.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 1,001-5,000 employees