Manager, GTM Applications

Affinity.co • San Francisco, CA

73d • $90,900 - $153,360

About The Position

We’re looking for a Manager of GTM Applications to own and optimize our go-to-market systems across Marketing, Sales, and Customer Success. This role will oversee Salesforce as the core platform, manage integrations across our GTM tech stack, and run our internal development processes - ensuring we deliver scalable, reliable, and high-impact systems that accelerate revenue growth. This person will act as the bridge between business needs and technical execution, overseeing sprint planning, managing our Salesforce Admin, and driving governance across all GTM applications. This is a highly visible role at the intersection of technology and go-to-market strategy. You’ll have the opportunity to shape the backbone of our revenue engine, ensuring our teams have the systems, data, and processes to succeed at scale.

Requirements

• 5+ years of experience in Salesforce administration, development, or GTM applications management in a SaaS or high-growth tech environment
• Strong understanding of GTM processes across Sales, Marketing, and Customer Success
• Experience running sprint cycles, managing backlogs, and partnering with RevOps and stakeholders on system priorities
• Hands-on expertise with Salesforce CRM (Admin/Developer certifications a plus)
• Familiarity with key GTM systems such as Salesforce, MAPs, Outreach, Gainsight, CPQ tools, or similar
• Proven ability to manage technical staff (admins, developers, contractors) and coordinate cross-functional projects
• Strong analytical skills, with the ability to translate business needs into scalable system solutions
• Excellent communication skills with the ability to partner across GTM and IT

Responsibilities

• Serve as the primary owner of Salesforce and all connected GTM applications (e.g., CPQ, marketing automation, CS platforms, data enrichment, sales engagement, etc.)
• Ensure systems are integrated, stable, and aligned with business objectives
• Manage Internal Development Process, leading sprint planning, backlog prioritization, and requirements gathering in partnership with RevOps and GTM stakeholders
• Translate GTM strategy into system requirements and development roadmaps
• Define standards for documentation, QA, release management, and change control
• Partner cross-functionally with Sales Ops, CS Ops, and Marketing Ops leaders to align system improvements with GTM initiatives
• Establish best practices for data governance, hygiene, and integrations
• Monitor system performance, adoption, and compliance with internal controls
• Continuously evaluate new GTM technologies and integration opportunities
• Drive automation, workflow optimization, and scalability across our tech stack
• Manage and mentor our Salesforce Admin

Benefits

• Health Benefits: We cover your medical, dental, and vision insurance premiums with comprehensive PPO, HDHP and HMO options (in CA), and offer flexible personal & sick days to support your well-being.
• Retirement Planning: We offer a 401(k) plan to help you plan for your future.
• Learning & Development: We provide an annual education budget and a comprehensive L&D program.
• Wellness Support: We reimburse monthly for things like home internet, meals, and wellness memberships/equipment to support your overall health and happiness.
• Team Connection: Virtual team-building activities and socials to keep our team connected, because building strong relationships is key to success.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 251-500 employees