Manager, Growth (Paid Social)

Warby Parker • New York City, NY

78d

About The Position

Warby Parker is on the lookout for a data-driven, experienced, and strategic Paid Social Marketing Manager to join the Growth Marketing team. Reporting to the Director of Growth, this person will own the vision and execution of paid social media programs across Meta, TikTok, and other emerging platforms, ensuring our investments drive brand growth, customer acquisition, and creative innovation. This individual will oversee and guide our external agency partner. They'll bring deep expertise in paid social best practices while serving as a creative strategist, building briefs that inspire standout creative work and leading the process in close partnership with cross-functional teams. This role also requires strong analytical and communication skills to translate performance into actionable insights, present findings to senior stakeholders, and drive testing roadmaps that inform future strategies.

Requirements

• Backed by 5+ years of hands-on experience managing paid social advertising campaigns across Meta, TikTok, and other platforms
• Equipped with experience managing scaled, complex Paid Social programs with annual spend >$10MM
• Proven experience leading or managing an agency relationship
• Excellent communicator with polished presentation skills (comfortable presenting to senior stakeholders)
• Analytical thinker who can turn data into insights and insights into action
• Experienced in building and executing testing frameworks for creative and media
• Familiar with AI-driven creative tools and a curiosity to experiment with new technologies
• Highly organized, proactive, and able to manage multiple priorities at once
• Not on the Office of Inspector General's List of Excluded Individuals/Entities (LEIE)

Nice To Haves

• Experience in e-commerce or retail marketing
• Knowledge of full-funnel measurement approaches and incrementality testing

Responsibilities

• Lead, manage, and evaluate our paid social agency partner to ensure flawless execution and alignment with Warby Parker's brand and business goals
• Develop clear, compelling briefs for new ad creative, providing direction on messaging, formats, and visual approach; partner with Brand and Creative to bring concepts to life
• Build and oversee a structured testing roadmap (creative, targeting, placements, and audiences) to consistently improve performance
• Own the reporting cadence, synthesize results, and deliver clear, actionable insights to cross-functional partners and senior leadership
• Use MMM or MTA models to understand channel performance; navigate the nuances of different measurement types and draw conclusions from ambiguous data
• Partner with Growth Marketing leadership and Finance teams to track spend, forecast budgets, and ensure efficient allocation of dollars across platforms and campaigns
• Explore and leverage emerging tools-including AI-powered creative solutions-to improve efficiency, personalization, and creative quality
• Work closely with Growth Marketing, Analytics, Brand, and Creative to ensure alignment on goals, priorities, and storytelling

Benefits

• Health, vision, and dental insurance
• Life and AD&D Insurance
• Flexible vacation policy
• Paid Holidays
• Retirement savings plan with a company match
• Parental leave (non-birthing parents included)
• Short-term disability
• Employee Assistance Program (EAP)
• Bereavement Support
• Education Reimbursement
• Free eyewear
• And more (just ask!)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Health and Personal Care Retailers
• Number of Employees: 1,001-5,000 employees