Manager, Growth & Demand Generation

Bridge • Paramus, NJ

4d • $90,000 - $105,000 • Remote

About The Position

BRIDGE is hiring a Manager, Growth & Demand Generation to own lead generation and pipeline growth. This role will build and scale our demand engine across paid media, organic social, lifecycle nurture, events/webinars, and partner initiatives—turning campaigns into qualified leads, sales opportunities, and revenue.
Success is measured by pipeline generated, lead quality, conversion rates, and ROI.

Requirements

• 6+ years in demand gen, growth marketing, or performance marketing (B2B preferred)
• Proven success generating measurable pipeline through multi-channel programs
• Strong CRM + marketing automation experience (HubSpot/Salesforce/Marketo/etc.)
• Highly analytical, ROI-focused, and comfortable owning dashboards/attribution
• Strong communicator with ability to align Sales + Marketing around pipeline outcomes
• High-energy, hands-on, fast-moving operator with high standards

Responsibilities

• Own BRIDGE’s end-to-end demand generation strategy across inbound and outbound channels
• Build and run multi-channel acquisition programs (LinkedIn, Google/YouTube, Meta, and emerging channels)
• Develop persona-based campaigns and offers that convert into meetings and opportunities
• Manage CRM and marketing database (15,000+ contacts): segmentation, lead scoring, lifecycle stages, routing, and nurture
• Lead demand-driving webinars, events, thought leadership, and conversion follow-up programs
• Partner with Sales to support robust annual pipeline generation through targeted growth initiatives
• Manage budgets, forecasting, and performance benchmarks to maximize ROI
• Create dashboards and reporting to track funnel performance: leads → SQLs → pipeline
• Champion experimentation and continuous optimization across channels and campaigns
• Present results, insights, and recommendations to senior leadership

Benefits

• An opportunity to work with and directly impact our organization’s growth and revenue
• An opportunity to work with the latest technology
• Professional growth and development
• Competitive salary and compensation structure and benefits
• An enjoyable and evolving culture in a forward-thinking company

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed