Manager, Growth Analytics

IPG Mediabrands•New York, NY

4h•$90,000 - $110,000

About The Position

The Manager, Growth Analytics, plays an integral role in leading insight generation and research consultation for the agency and advertiser client. This role is responsible for actively supporting development of research strategy and ad effectiveness measurement across client campaigns, informing in-flight optimizations, and building higher level learnings to inform future planning. This role is for a business partnership in which our clients are highly engaged, strategically minded, and reliant on our recommendations as to what will best serve their business. The development and delivery of data-based insights is critical to how they operate. The role requires the ability to actively apply the agency’s proprietary ad effectiveness and measurement tools, as well as 3rd party vendor solutions, to determine the impact of advertising on the client’s business. The position also requires the ability to understand the strategic communications needs of client advertisers and align these needs to the day to day issues of media planning, buying, and especially performance measurement and media optimization.

Requirements

3+ years of experience in data reporting, analytics or ad research
Understanding of measurement resources across media planning and placement
Experience in written and verbal client presentations for analytic results, recommendations, POVs or predictions
Passion for working with databases and experience developing marketing insights that advance reporting and client deliverables
Understanding of data operating models, key media metrics, KPIs and industry standard data sources including databases, DCM and Google Analytics
Understanding of current state-of-the-industry norms, tools and innovations
Inductive and deductive reasoning skills
Understanding of research fundamentals such as sample sizes, methodology and respondent weighting
Demonstrated commitment to accuracy and strict QA processes
Strong proficiency in Microsoft suite of products particularly PowerPoint and Excel, including knowledge of PivotTables and complex formulae

Nice To Haves

Solid understanding of visualization tools, SQL, Python, Google Analytics and Campaign Manager (DCM) preferred
AdTech (ad servers, DSP, SSP), MarTech (Salesforce, Adobe), Database (AWS, SQL Server, Snowflake) preferred
Experience in media research/analytics within an agency

Responsibilities

Manage data ETL to analyze the state of our clients’ businesses across a variety of systems, channels and data sources (paid search, display media, website, social media, advertising campaigns, offline media, brand sales and brand equity)
Generate thoughtful and fully supported insights to illustrate a larger story surrounding media metrics and data trends
Apply independent, critical thinking and reasoning to data to uncover media and marketing communications opportunities that generate business results
Employ compelling storytelling to create reports and presentations for internal and external stakeholders
Ensure accuracy of the data across the team
Evaluate the effectiveness and performance of paid campaign advertising
Support the creation and communication of KPIs, research studies and measurement plans
Apply syndicated and proprietary research tools in support of agency and client stakeholders