Manager, Growth Analytics

IPG Mediabrands • New York, NY

94d • $90,000 - $100,000

About The Position

The Manager, Growth Analytics is tasked with partnering with key internal and client teams to oversee measurement, insights and performance optimization deliverables. The ideal candidate can push beyond the obvious answers and quickly use the data, tools, analysis techniques and resource partners to get to the root of story. The Manager, Analytics is a subject matter expert, but also eager in the desire to learn and further develop the discipline.

Requirements

• Strong understanding of advertising measurement and analytics, with the ability to provide meaningful insight to the client as well as internal teams
• Experience developing insights from third-party ad serving and digital analytics/attribution tools: DoubleClick, Adobe Analytics, Google Analytics, Visual IQ, etc.
• Experience with statistical analysis, including test design and sample requirements
• Proficiency with at least one statistical software package such as R and Python.
• Proven ability to digest and explain complex ideas to a diverse group of stakeholders; including data visualization/dashboards using tools such as Tableau and Datorama
• Mediabrands does not require candidates to have a college degree

Nice To Haves

• 4+ years analytical experience, preferably in the advertising or media industry
• General programming experience (SQL, Python, Excel VBA, etc.)
• High proficiency in Microsoft Office suite (Excel, PowerPoint)
• Ability to work under pressure and manage multiple priorities
• Must be a team player but also can work individually
• Experience developing custom measurement solutions; including survey design and fielding

Responsibilities

• Ownership of ongoing analytics and measurement programs for media planning and investment solutions
• Work with internal and client stakeholders to develop measurement plans including establishing campaign performance benchmarks, media goals, and statistical framework
• Manage dashboard and insights programs across campaigns, competitive intelligence, audience analytics leveraging the Mediabrands Audience Measurement Platform
• Ownership of brand health survey research programs (insights development, presentations, optimization recommendations) including coordination with external measurement partners such as comScore, Research Now, and Kantar
• Responsible for client communication including reporting, requests and questions
• Manage timelines for dashboards and other client insights deliverables

Benefits

• Medical and dental coverage
• 401(k) plans
• Flex spending
• Life insurance
• Disability
• Employee discount program
• Employee stock purchase program
• Paid family benefits
• Discretionary time off days
• Company-wide Appreciation Weeks and Wellness Days
• Competitive salary
• Eligibility for an annual discretionary incentive award or a relevant incentive award

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees