Manager, Growth Analytics

IPG Mediabrands • New York, NY

87d • $90,000 - $110,000

About The Position

The Manager, Growth Analytics will be pivotal in managing the Commerce & Retail media reporting needs for a major CPG client. This role will manage the day-to-day data visualization and reporting needs of internal and external clients across all Commerce retailer partners.

Requirements

• 3-5+ years of experience in agency or client-side digital media planning or media analytics
• Experience with reporting & data platforms such as Datorama, Tableau, SQL, R, DCM, Salesforce DMP, and/or comScore
• Experience with 3rd party data providers, DMPs (e.g. Salesforce), and DSPs (e.g. DBM)
• Strong MS Excel & Power Point skills
• Strong understanding of data and ad tech ecosystem, with a focus on digital environment
• Understanding of audience analytics capabilities and good practices (measurement, matching, onboarding, workflow, limitations, and workarounds, etc.) in the current environment

Nice To Haves

• Agency and/or Commerce media or CPG experience
• Data visualization and analysis experience, Excel and Tableau preferred
• Strong written and verbal communication
• Ability to engage, develop, and give feedback on Commerce reporting
• Project management experience a plus
• Collaboration, including ability to respond to requests in a multi-stakeholder environment

Responsibilities

• Lead digital media performance and measurement (e.g relevant KPIs, setting measurement plans) with Commerce focus
• Holistic campaign reporting across Commerce and Brand retail media campaigns
• Create and manage reporting solutions and visualizations (e.g. automated dashboards, power BI solutions, enhanced data visualization)
• Communicate succinctly and professionally to senior leadership at the client and agency
• Manage 1-2 Analysts / Senior Analysts

Benefits

• Medical and dental coverage
• 401(k) plans
• Flex spending
• Life insurance
• Disability
• Employee discount program
• Employee stock purchase program
• Paid family benefits
• Discretionary time off days
• Company-wide Appreciation Weeks and Wellness Days
• Competitive salary
• Eligibility for an annual discretionary incentive award or a relevant incentive award

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees