Manager, Go-To-Market Strategy

Fanatics•New York, NY

12d

About The Position

Fanatics Collect is a global product and technology group dedicated to revolutionizing the world of collectibles. Every single day, our team of experienced product leaders, engineers, and operators obsess over how to create the ultimate collector experience through our platforms: Topps.com, our direct-to-consumer ecommerce hub for the iconic Topps brand, and Fanatics Collect, our trusted and dynamic collector marketplace. As part of the broader Fanatics ecosystem—the world’s largest sports merchandiser with over 900 global sports partnerships and exclusive rights with leagues like the MLB, NFL, and NBA—we’re uniquely positioned to reimagine how collectors discover, buy, and engage with the collectibles they love. We’re building the future of collecting from the ground up. If you’re excited to shape how products go to market and bring real impact to passionate fans and collectors, this is your opportunity to join a team that’s defining the next era of commerce. As the Go-To-Market Strategy Manager for Fanatics Collect, you’ll drive the planning and execution of strategic product launches, marketplace campaigns, and major seasonal moments. You’ll work cross-functionally across Product, Marketing, Commercial, and Operations to ensure our go-to-market efforts are coordinated, impactful, and aligned with our brand and business goals. This role blends strategic thinking with operational execution. You’ll lead efforts to bring new features, campaigns, and offerings to market—on time, on brand, and with measurable results.

Requirements

5–8 years of experience in go-to-market strategy, product marketing, strategy consulting, or program management within ecommerce, digital platforms, or consumer brands.
A proven ability to lead cross-functional teams and deliver complex projects in fast-paced environments.
Strong strategic thinking with the ability to connect business goals with executional detail.
Excellent written and verbal communication skills; experience crafting briefs, roadmaps, and stakeholder updates.
High comfort with ambiguity and a proactive, resourceful approach to problem-solving.
Familiarity with ecommerce, drops, and fan/collector behavior is strongly preferred.

Nice To Haves

Experience in the collectibles, sports, or fan-driven marketplace industries.
Proficiency with project management tools like Airtable, Asana, or similar.
MBA or equivalent advanced degree in business, marketing, or a related field.

Responsibilities

End-to-End GTM Planning
Own the go-to-market strategy for marketplace launches, promotions, and major product drops.
Develop launch frameworks that include positioning, timing, cross-functional deliverables, and risk mitigation.
Cross-Functional Execution
Partner with Product, Marketing, Commercial, and Operations teams to align on goals and ensure launch readiness.
Run GTM meetings, track progress against milestones, and communicate status updates to key stakeholders.
Customer-Centric Positioning
Translate collector and fan insights into compelling value propositions and messaging strategies.
Ensure product launches and campaigns resonate with our target audiences and reflect the voice of the collector.
Performance & Optimization
Define KPIs and success metrics for GTM initiatives; track performance post-launch to gather learnings and iterate.
Share regular reporting and insights with leadership and cross-functional partners.
Strategic Initiatives
Contribute to special projects that support marketplace expansion, category growth, or collector engagement.
Identify opportunities to enhance GTM velocity, repeatability, and scale.