Manager, Global Digital & Corporate Communications

Aptiv • Troy, MI

135d

About The Position

As a Digital Communication Manager at Aptiv, you play a pivotal role in shaping and executing our comprehensive social media strategy. Leading a team and overseeing various aspects of social media operations, governance, and paid advertising. Your responsibilities will extend to social media listening, providing valuable insights, and contributing to brand strategy.

Responsibilities

• Develop and oversee a comprehensive social media strategy that aligns with the overall business objectives.
• Work closely with key stakeholders to ensure social media initiatives are integrated into broader marketing and communications strategies supporting the business.
• Collaborate with cross-functional teams to align social media strategies with overall brand objectives.
• Conduct market research and competitor analysis to identify trends and opportunities.
• Define target audience personas and determine the most effective channels for reaching them.
• Organize and facilitate educational initiatives such as road shows and lunch-and-learn sessions to disseminate social media best practices and provide training to internal teams.
• Develop and implement comprehensive paid social media advertising strategies to maximize reach and engagement.
• Monitor and optimize advertising budgets to achieve ROI goals.
• Oversee paid social media advertising for employer branding and Account-Based Marketing (ABM) initiatives.
• Analyze social media metrics and performance data to derive actionable insights.
• Generate regular reports on key performance indicators (KPIs) and provide recommendations for improvement to stakeholders.
• Lead, mentor, and manage a team of social media professionals.
• Establish and maintain effective social media governance policies, ensuring compliance with industry regulations and best practices.
• Oversee day-to-day social media operations, ensuring consistency, quality, and adherence to brand guidelines.
• Utilize social media listening tools to monitor conversations, track brand mentions, and identify relevant trends.

Benefits

• Private health care effective day 1 of employment
• Life and accident insurance
• Paid Time Off (Holidays, Vacation, Designated time off, Parental leave)
• Relocation assistance may be available
• Learning and development opportunities
• Discount programs with various manufacturers and retailers
• Recognition for innovation and excellence
• Opportunities to give back to the community
• Tuition Reimbursement
• Adoption Assistance
• Fertility Coverage

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 5,001-10,000 employees