Betmgm-posted 7 months ago
$109,000 - $145,000/Yr
Full-time • Manager
Remote

We are BetMGM. We are revolutionizing sports betting and online gaming in the United States. We are a partnership between two powerhouse organizations—MGM Resorts International and Entain Group. You know our name through our exciting portfolio of brands including BetMGM Sportsbook, Borgata online, Party Casino and Party Poker. We aim to bring our ideas into action and find ways to deliver the best quality in gaming platforms. We understand that each card in the deck plays a unique role in any given hand, just as our employees each play a unique role in accomplishing our goals as a company. We strive to create a culture of empathy where our employees feel valued, heard, and comfortable bringing their authentic selves to work. We want to build a product and a workplace that reflect the communities we serve so we approach our work fearlessly, take responsibility when we get it wrong, and ante-up again. We play to win, and we are all-in together. We were recognized as one of Glassdoor's “Best Places to Work”. Focusing on how customers “experience” and engage with content across the app, the Experience Manager will play a critical role within the Audience Engagement team. The role's purpose is to optimize the touchpoints where customers can engage with betting content, with an emphasis on strategic planning and merchandising, experimentation and research-led optimization, refining displays for consistency and intuitiveness, and identifying and removing points of friction. Leading the Planning, Testing, and Display streams, the Experience Manager will work directly with the two additional Audience Engagements teams: Programming (operational team responsible for fulfilling plans and programming within our CMS) and Enablement (responsible for supporting Audience Engagement with appropriate tooling and workflows to support speed and scale). Collaboration will ensure plans, tests, and journeys are optimized to maximize customer engagement, putting the right content in the right place at the right time. The Experience Manager will also work cross-functionally with other teams across the business like Product, Product Design, Trading, and more to refine how customers are able interact with content. At the end of the day, we are working together to build best-in-class customer experiences for millions of users - with the primary goal of being the biggest and best online sports and gaming operator in the United States.

  • Optimize existing daily and seasonal content planning process, ensuring the team operates efficiently with well-defined guidelines and timelines for go-to-market deliverables and can clearly articulate the 'what' and the 'why' behind decisions
  • Enhance existing go-to-market planning process for new features with a focus on extending planning timelines and creating clarity around deliverables at each stage
  • Coach Experience team in creating and executing A/B test roadmaps that measure the effectiveness of different content configurations and new features
  • Improve existing testing workflows to allow for rapid iteration, where test results can be analyzed, acted upon, and scaled more quickly
  • Manage process for ensuring page layouts, market displays, and navigation taxonomies are consistent, intuitive, and engaging
  • Manage a team of Programming Strategists, leading by example, coaching on best practices, and developing talent to efficiently grow the scope and impact of the Experience team
  • Establish a regular cadence for customer feedback, working with the User Research team to drive program impact across the Audience Engagement team while elevating findings and relevant insights to wider Product org
  • 5+ years of experience in content operations, content strategy or audience engagement, with at least 2 years in a leadership role
  • Experience working within a content management system (CMS), with a strong understanding of content configuration and optimization is a plus
  • Proven history of utilizing data analysis to inform decisions
  • Experience with A/B testing methodologies and customer segmentation
  • Top-tier organizational skills, with the ability to manage multiple priorities and develop structured roadmaps for testing and planning
  • Strong understanding of display principles and impacts on customer engagement
  • A customer-centric mindset for identifying and resolving friction points
  • Proven ability to optimize processes and implement scalable operational improvements
  • Exceptional attention to detail and commitment to accuracy in execution
  • Effective collaboration skills, with the ability to work cross-functionally with multiple teams
  • Excellent communication/presentation skills, with the ability to convey intricate ideas in a clear and concise manner to stakeholders and senior leadership
  • Familiarity with sports betting, gaming, or a related industry is a plus
  • Prior experience with sports, casino, and/or gaming websites and mobile apps
  • Medical, Dental, Vision, Life Insurance
  • Commuter Benefits
  • Paid Time Off
  • Holidays
  • Employee Resource Groups
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