Manager, Event Operations

Travel + Leisure Co.Orlando, FL
1d

About The Position

We Put the World on Vacation Travel + Leisure Co. is the world’s leading vacation ownership and travel membership company, with a dynamic and growing portfolio of resort, travel club, and lifestyle travel brands. Our dedicated associates help the company achieve its mission to put the world on vacation. Innovation and growth keep our work interesting and fun. Every day is a chance to learn something new and turn vacation inspiration into exceptional experiences for millions of travelers worldwide. The Manager, Event Operations oversees the end-to-end processing of all event intake and support across all Travel + Leisure Co. brands, ensuring effective offer creation, legal review, and all internal processes required to deliver marketing scripts, fulfillment letters, and offers. This leader has comprehensive oversight of event operations—including management of the event calendar—and leverages operational intelligence to develop and lead omnichannel marketing strategies that drive brand growth, engagement, and enhance the customer experience across digital and physical touchpoints. This individual will work closely with cross-functional internal business partners — including but not limited to Brand, Digital Marketing, CRM, Legal, Owner Utilization, Corporate Communications, and other corporate teams — to deliver effective event marketing campaigns for all Travel + Leisure Co. Vacation Ownership brands. This role also requires active participation in project management to enhance event planning processes by identifying workflow gaps, proposing solutions, and leading or supporting initiatives that improve operational efficiency and campaign execution. This position should demonstrate excellent interpersonal skills as this candidate will need to coordinate various activities and communicate both verbally and in writing with all levels of the organization including Senior Leadership.

Requirements

  • Bachelor’s degree in marketing, Communications, Business, or related field
  • Understanding of timeshare industry, products, and clubs
  • Excellent project management and cross-functional collaboration skills
  • Strong motivation to learn, willingness to be a team player, yet operate independently as required while exercising discretion and independent judgment
  • Demonstrated organizational skills and attention to detail
  • Demonstrated ability to work well under pressure and meet deadlines
  • Demonstrates accuracy and thoroughness in work to ensure quality
  • Written and verbal communication skills to execute timely and effective communication
  • Demonstrates strong critical thinking skills
  • Strong networking skills to build appropriate relationships throughout a broad organization
  • Proven ability to effectively handle multiple tasks in various stages of completion
  • Ability to solicit feedback to improve processes and develop project strategies
  • Ability to develop collaborative relationships to facilitate the accomplishment of work goals
  • Ability to recognize priority and be able to manage time effectively to deliver on priorities
  • Ability to be proactive and communicate proper sense of urgency for tasks to keep work on target
  • Ability to work in a fast-paced environment that is continually changing
  • Ability to be flexible with change and adapt to changes within products/programs
  • Ability to work effectively as a team player in a diverse work group
  • Ability to interact with various business partners at all levels in the organization
  • Advanced working knowledge of Microsoft Office Suite including PowerPoint, Excel, Outlook
  • Proficiency in Adobe Professional
  • 5+ years of experience in marketing, campaign strategy, or loyalty marketing
  • 2+ years of experience managing external vendors, agencies, or direct reports

Nice To Haves

  • Vacation Ownership and travel industry knowledge a plus

Responsibilities

  • Event Intake and Support: Manages the team responsible for event processing and offer management, overseeing the end-to-end handling of all event submissions, legal review, Journey offer creation, and all internal processes required to provide marketing scripts, fulfillment letters, and offers to sales teams. In addition, the manager ensures the team supports all aspects of event operations, including rescheduling and cancelling reservations, processing fees and transactions, pulling and validating reports and manifests, confirming guest qualifications, and managing the MBX email box—including sending confirmation letters and responding to event-related emails. The manager is accountable for the smooth execution of all administrative and operational event support functions, with a strong focus on data accuracy, compliance, and process improvement.
  • Event Marketing Campaigns: Support all Event Marketing activities including:
  • Integrated Campaign Development: Lead the planning and execution of personalized digital marketing campaigns that support Travel + Leisure Co. events across all Vacation Ownership brands (e.g., Club Wyndham, Margaritaville Vacation Club, WorldMark). Develop full-funnel strategies that integrate digital, paid media, and physical touchpoints—including email communications, confirmation letters, on-site signage, and in-center tools—to ensure consistent messaging and maximize engagement. Partner with stakeholders to define KPIs, align marketing plans with broader business goals, and ensure all campaign elements are delivered in coordination with the event calendar.
  • Multi-Channel Touchpoint Management: Oversee the integration of digital channels, paid media, and physical activations (event booths, signage, printed collateral, and on-site staff engagement). Ensure all assets and experiences reflect brand standards and are tailored to ownership status and travel preferences.
  • Lead Generation & Conversion Optimization: Drive high-quality lead generation through strategic campaign execution. Manage the creation of campaign assets, monitor performance across channels, and implement optimizations to improve conversion rates and overall campaign impact.
  • Event Calendar Management: Own and maintain the master event calendar and associated marketing campaign calendar to ensure alignment across departments and timely execution of all initiatives. Coordinate with internal stakeholders to ensure visibility, resource planning, and cross-functional readiness for upcoming events and activations.
  • Reporting & Analytics: Track marketing campaign performance across channels to evaluate campaign effectiveness. Share out trends, ROI, and areas of improvement to senior leadership. Provide strategic optimization to enhance targeting, messaging, timing and impact of future campaigns.
  • Project Management & Process Improvement: Support projects aimed at enhancing event marketing processes and execution. Identify gaps and inefficiencies in current event planning workflows. Serve as a key stakeholder in IT projects — including attending requirements meetings and participating in UAT testing for automation solutions.
  • Customer Engagement & Loyalty: Implement and maintain post-event surveys to capture guest feedback, identify high-impact and cost-effective events, and use insights to inform future campaign strategies and improve overall event marketing effectiveness.

Benefits

  • Medical
  • Dental
  • Vision
  • Flexible spending accounts
  • Life and accident coverage
  • Disability
  • Depending on position, paid time off, parental leave and holidays (speak to your recruiter for additional information)
  • Wish day paid time to volunteer at an approved organization of your choice
  • 401k with employer match (subject to eligibility requirements, including tenure - speak to your recruiter for additional information)
  • Legal and identify theft plan
  • Voluntary income protection benefits
  • Wellness program (subject to provider availability)
  • Employee Assistance Program
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