Manager, eCommerce Analytics

kate spade new york•New York, NY

19h•$65,000 - $75,000

About The Position

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in. Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible. A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity. Role Overview The Analytics & Testing team leads the strategy, implementation, and optimization of Ecommerce analytics, A/B testing, personalization, and performance measurement tools. The team partners closely with Ecommerce Operations, Merchandising, Site Experience, Global Web Analytics, and Data Science teams to deliver actionable insights, performance reporting, experimentation, and optimization initiatives aligned to a focused roadmap. The Manager, Ecommerce Analytics will play a key role in advancing our growing Web Analytics function. This individual will partner across Ecommerce Operations, Merchandising, Site Content, Marketing, Data Science, and Global Web Analytics teams to generate insights that drive informed business decisions and measurable impact. This role blends strategic thinking with hands-on analytics execution. The ideal candidate brings strong technical expertise, business acumen, and the ability to translate complex data into clear, actionable insights for leadership. Success in this role requires collaboration, adaptability, and comfort working in a fast-paced, cross-functional environment.

Requirements

Bachelor’s degree required
4+ years of experience in digital/ecommerce analytics and A/B testing
Proficiency with SQL and R or Python required (BigQuery syntax)
Strong analytical mindset with a structured, problem-solving approach
Proficiency in Google Analytics and BigQuery (required)
Experience with data visualization and analytics tools such as Excel, Tableau, Snowflake, and Amperity
Experience in Ecommerce-driven business environments
Experience analyzing Ecommerce performance, AB tests, and Personalizations
Strong understanding of statistical application in business contexts
Demonstrated ability to distill complex data into clear executive-level reporting
Collaborative team player with strong communication skills

Nice To Haves

Ideally, some experience with testing platforms, tools, or concepts including: Optimizely, Adobe Target, VWO, Monetate, etc.
Familiarity with large-scale data environments including CRM and CDP platforms

Responsibilities

Partner with cross-functional teams to extract, model, and analyze data to inform strategic business decisions
Lead analytics for Ecommerce initiatives, delivering actionable insights and performance recommendations
Develop, maintain, and enhance dashboards and reporting frameworks
Conduct deep-dive diagnostic analyses to identify trends, risks, and growth opportunities
Translate experiential, customer, and transactional data into business insights
Leverage cross-platform data integrations to evaluate Ecommerce performance and business impact
Optimize reporting structures, custom views, and data models to scale analytics capabilities
Contribute to the Ecommerce Analytics roadmap, including automation and AI-driven solutions
Identify and evaluate new technologies that improve efficiency, scalability, and insight generation