Manager, Earned Media & Digital Connector - Consumer

Golin • New York, NY

219d • $55,000 - $95,000

About The Position

Golin is a global, award-winning public relations agency that helps companies create change that matters. Together, we discover powerful human truths that bind us, create with bravery, and collaborate inclusively and obsessively. Golin's 1700 global employees operate across 50+ offices worldwide, allowing us to provide our clients with comprehensive solutions for multi-market, regional and global communications programs. Every agency is talking about AI. At Golin, we are using AI to rewrite the rules of PR. We're even promising to become the first fully AI-integrated agency by 2026. We are committed to upskilling our workforce, democratizing access to tools, and integrating AI into our daily work to maximize the value we deliver to our clients. We're especially committed to going all in for our people. We challenge our employees to be courageously happy and have empowered them to do so by offering our LifeTime benefits program. LifeTime offers flexible time off, enhanced family care, generous health and wellness benefits, workplace hybrid flexibility, and a monthly LifeTime stipend for the gym or hobbies. Our expertise ranges from brand-building and cutting-edge digital content to corporate reputation, healthcare advocacy and measurement. Golin aligns earned-first, data-driven creative with the customer journey through our collaborative G4 Model to deliver maximum impact for clients. Our roster includes many of the largest CPG, retail, food, healthcare technology and consumer service companies in the world.

Requirements

• Bachelor's degree in marketing, communications or related field.
• 3+ years' experience at a digital, advertising, media or digital-focused PR agency.
• Deep understanding of social and digital marketing.
• Experience working with multi-dimensional clients in consumer and lifestyle categories.
• Proven skills to build brand-level earned social media strategies from scratch.
• Passion for uncovering the latest digital marketing and social media.
• Experience creating and planning paid social and digital campaigns across social channels.
• Earned media contacts at national and local outlets.
• A passion for and deep understanding for what will garner media attention and traction.
• Highly adaptable and ability to shift priorities in real-time.

Nice To Haves

• Preferred experience with tools and software (e.g. MuckRack, Sprinklr, Talkwalker, Tagger).
• Excellent verbal, written, presentation and problem-solving skills.

Responsibilities

• Maintain an intermediate understanding of how our core digital competencies work together to deliver success for our clients.
• Demonstrate a working knowledge of the client's landscape.
• Aid in executing media and digital campaigns from start to finish.
• Own relationships with national media and new generation of media and influencers.
• Pitch and secure stories with key top-tier media and media influencers.
• Identify and capitalize on real-time cultural moments and trending conversations.
• Develop story pitches and present to teams, clients, prospects.
• Proofread and edit media and social content, as needed.
• Immerse self in clients' industries, brands and past media coverage.
• Serve as day-to-day digital and earned lead for clients.
• Consume all aspects of media and disseminate news trends to larger team.
• Set digital strategy and drive daily actionable results through social content, influencer and community management.
• Share ongoing status updates on progress against campaign goals and client objectives.
• Manage, mentor and coach junior staff with potential to directly oversee 2-3 individuals.
• Work well under pressure, remaining calm and professional.

Benefits

• Flexible time off.
• Enhanced family care.
• Generous health and wellness benefits.
• Workplace hybrid flexibility.
• Monthly LifeTime stipend for the gym or hobbies.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Professional, Scientific, and Technical Services
• Education Level: Bachelor's degree