Manager, e.l.f. SKIN & Retail Media

e.l.f. Beauty • New York, NY

113d • $90,000 - $110,000

About The Position

The Media Manager will partner with media agencies and internal cross-functional teams to design and execute impactful e.l.f. SKIN and Retail Paid Media plans that deliver a connected consumer journey. This role will manage day-to-day execution and optimization of paid media programs, driving ROI while elevating the brand’s visibility and relevance. You will develop media strategies and collaborate with agency partners on tactical plans and budget management. Partner with cross-functional teams (Brand Marketing, Integrated Marketing, Commerce, International, Finance) to align media with business objectives.

Requirements

• BA/BS degree required
• 5+ years of media experience (agency background required)
• Proven expertise across Affiliate, Search, Shopping, Social, and Display
• Experience with retail media partners (Criteo, Roundel, UB Media, WMC, Amazon Ads)
• Hands-on planning and execution across Google, TikTok, Meta, Snap, Pinterest, Reddit, OOH, TV
• Strong background in Digital Media: SEM, Social Commerce (TikTok Shop, Affiliate), Retail Media (Sponsored Ads, Display)
• Highly collaborative and an innovative, out-of-the-box thinker

Responsibilities

• Develop campaign briefs for creative teams and agencies that integrate media best practices
• Partner with agencies/vendors to develop tactical plans and test new opportunities
• Identify trends and insights to maximize campaign performance
• Apply strategic thinking and past hands-on experience to enhance media plans
• Explore new strategies and whitespace opportunities to drive business growth
• Collaborate closely with Commerce, Brand, Integrated Marketing, Sales, and agency partners to maximize ROI
• Manage budget forecasts, purchase orders, and billing
• Partner with analytics resources (internal and agency) to measure campaign effectiveness, optimize, and provide holistic reporting
• Collaborate with media agencies on weekly, monthly, and campaign wrap reports to highlight key insights

Benefits

• Competitive pay and benefits
• Bonus eligibility (200% of target over the last six fiscal years)
• Equity
• Flexible time off
• Year-round half-day Fridays
• Hybrid 3 day in office, 2 day at home work environment

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree
• Number of Employees: 501-1,000 employees