Manager, E-Commerce Merchandising

Carnival Cruise Lines • Miami, FL

256d

About The Position

The E-Commerce Merchandising Manager oversees planning, forecasting, and managing marketing initiatives for booked guests, including post-initiative analysis and reporting. This includes shaping promotional strategy, optimizing the website, and enhancing personalization across digital channels, and achieving pre-cruise traffic and revenue goals through effective merchandising and guest communication.

Requirements

• Bachelor's degree in Marketing, Business, Computer Science, or a related field.
• A minimum of 5 years of increasingly responsible experience in ecommerce or relevant marketing/merchandising positions.
• Experience in modern web best practices, including responsive layouts and mobile-first web design.
• Experience with E-commerce CMS systems (Hybris/Sitecore a plus), web analytics tools (Google Analytics, Adobe Analytics), and A/B Testing platforms (Optimizely).
• Advanced proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook and Teams).
• Extensive knowledge, understanding and expertise in email/digital design, layout, architecture and web marketing technologies.
• Understanding of leadership styles, team dynamics, and management best practices.
• Extensive experience working with diverse teams across various departments to build consensus and achieve common goals.
• Superb verbal and written communication skills for engaging with stakeholders at all levels.
• Ability to identify, prioritize, and articulate the highest impact initiatives.
• A strategic thinker with strong business judgment, excellent analytical, problem-solving, and decision-making skills.
• Ability to manage multiple, large-scale, complex projects from ideation through deployment.

Nice To Haves

• Understanding of relevant laws, regulations, and compliance requirements.
• Inner drive to achieve goals, maintain a positive attitude, and inspire others.
• Proficiency in managing relationships, building networks, and navigating social complexities in the workplace.

Responsibilities

• Manages the E-Commerce marketing calendar, ensuring timely and effective campaign execution.
• Coordinates with the internal creative team to oversee campaign development and maintain consistency across all marketing channels.
• Generates insights and recommendations from A/B test results to enhance campaign performance and exceed marketing objectives.
• Emphasizes continuous testing to refine strategies and achieve optimal results.
• Utilizes analytics tools (e.g., Optimizely, Google Analytics) to uncover key insights, establish success metrics, analyze performance, and provide data-driven recommendations to enhance the user experience.
• Analyzes web and email performance metrics, providing regular reports on marketing initiatives.
• Transforms data into actionable insights to enhance and personalize merchandising efforts, boosting ROI.
• Develops customized content and promotions to engage guest segments and increase conversion rates.
• Collaborates with stakeholders from various internal business units (e.g., Shore Excursions, Spa Treatments, Bar, Dining, Retail) to plan and prioritize activities that generate incremental revenue and drive traffic to the E-Commerce website.
• Provides guidance, feedback, and support to enhance team members' performance and engagement.
• Reviews and improves operational metrics for booked guest series email, ensuring guests are well-prepared through pre-cruise preparation emails.

Benefits

• Cost-effective medical, dental and vision plans.
• Employee Assistance Program and other mental health resources.
• Company paid term life insurance and disability coverage.
• 401(k) plan that includes a company match.
• Employee Stock Purchase plan.
• Paid Time Off including 8 company-wide holidays and 2 additional floating holidays.
• Vacation Time starting with 14 days/year for full-time employees at the manager level.
• 80 hours of sick time each year for full-time employees.
• Complementary stand-by cruises and employee discounts on confirmed cruises.
• Personal and professional learning and development resources including tuition reimbursement.
• On-site Fitness center at our Miami campus.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Scenic and Sightseeing Transportation
• Education Level: Bachelor's degree