Manager, DTC Performance Marketing – Cuisinart

Conair LLC

85d

About The Position

The Manager, DTC Performance Marketing will be an integral member of the newly created centralized performance marketing team, which oversees marketing efforts across all business units of the company. While this position will focus on the Cuisinart ecommerce businesses, it will also contribute to cross-brand strategy and the sharing of best practices. This role will oversee all aspects of direct-to-consumer performance marketing across multiple channels, including Meta, Google, TikTok, affiliate, and email. Reporting to the Director of DTC Performance Marketing, this individual will serve as the day-to-day lead with agency partners, ensuring campaigns are optimized for maximum revenue impact and aligned with brand objectives. The ideal candidate is both a strategic thinker and a hands-on operator, able to partner with agencies, internal teams, and cross-functional stakeholders to achieve ambitious performance targets.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 4+ years of experience in performance marketing, preferably with direct-to-consumer ecommerce brands.
• Deep knowledge of digital advertising platforms, including Google Ads, Meta Ads Manager, TikTok Ads Manager, affiliate networks, and email marketing platforms.
• Strong analytical skills with proficiency in GA4 and the ability to translate data into actionable insights.
• Experience managing agencies and external partners to deliver against revenue and ROAS goals.
• Proven ability to balance strategic planning with hands-on execution in platform environments.
• Excellent communication, organizational, and project management skills.

Responsibilities

• Own the day-to-day performance of the Cuisinart ecommerce marketing channels, ensuring strategies are aligned to revenue and ROAS goals.
• Serve as the primary point of contact for agency partners, managing campaign execution, optimization recommendations, and performance reporting.
• Propose media budgets and allocation strategies by channel, securing alignment with leadership and ensuring efficient deployment of spend.
• Actively review platform performance in Google, Meta, TikTok, and affiliate networks to identify optimization opportunities and ensure best practices are applied.
• Lead the development and execution of testing roadmaps, including incrementality tests, A/B creative testing, and other performance measurement initiatives.
• Collaborate with internal teams to brief and develop creative assets tailored to channel best practices and performance objectives.
• Partner with analytics and ecommerce teams to refine KPIs, improve reporting accuracy, and adapt measurement approaches in a privacy-first, cookie-less environment.
• Monitor marketing efficiency ratio (MER) and other key metrics to ensure marketing investments are delivering profitable growth.
• Prepare and present performance updates, insights, and recommendations to senior leadership.

Benefits

• Comprehensive Medical/Dental/Vision plans
• Generous Paid Time Off Programs
• Life & Disability Insurance
• FSA/HSA/Dependent Care FSA
• Paid Parental Leave
• 401k and company match
• EAP & Employee Wellness Programs
• Volunteer Days Paid Time Off

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree
• Number of Employees: 1,001-5,000 employees