Manager, Digital Presence and Content, Corporate Columbia, FT, Day

Prisma Health • Greenville, SC

281d

About The Position

The Manager, Digital Presence and Content is responsible for developing and executing the owned channels strategy to enhance brand visibility, engage target audiences, and drive revenue growth. This role is instrumental in elevating digital presence and engagement across various business units. The manager oversees a team of digital marketing professionals and collaborates closely with cross-functional teams, including content creators, designers, and developers, to create compelling digital experiences. The position supports the organization's growth goals and objectives, including patient acquisition and retention with measurable ROI. The manager works closely with stakeholders to identify and maximize opportunities to use Web-based technologies to reduce costs, improve business processes, and support critical business strategies. Additionally, the role provides information access, promotes the strategic use of information technology, and enables the workforce to utilize both Web-based technologies and new media applications.

Requirements

• Bachelor's degree.
• Three (3) years of experience in digital marketing or related field.

Responsibilities

• Oversees analyses of Web site technology enhancement, making recommendations that generate ROI and demonstrate cost reduction achieved through Web strategy implementation.
• Introduces business process change related to the Web throughout the clinical, operational and financial departments.
• Oversees ongoing quality management efforts to ensure the accuracy and consistency of Prisma Health Web sites.
• Works collaboratively with IT to develop/implement digital standards to ensure usability and consistency.
• Leads the development, implementation and enforcement of Web site(s) principles, policies and procedures.
• Oversees the development and optimization of the company's website, ensuring a seamless user experience, effective information architecture, and strong conversion funnels.
• Manages Digital Services team (content developers, writers, interactive media) and works collaboratively with in-house designers, Information Technology, as well as Web consultants and vendors.
• Develops, implements, and evaluates Web site metrics and reports to gauge the effectiveness of Web sites.
• Identifies performance measures for all Web-based activities and monitors progress toward those objectives, making mid-course adjustments.
• Develops and implements strategies for online content optimization and SEO strategies to improve search rankings and user engagement.
• Responsible for fluency in functionality for SEO performance, YouTube SEO performance, and online content roadmap in alignment with technologies and studio partners.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Industry: Hospitals
• Education Level: Bachelor's degree