Manager Digital Operations and Engagement

HCA Healthcare-posted 2 months ago

Full-time • Mid Level

Cape Girardeau, MO

Hospitals

Resume

Match Score

Upload and Match ResumeTrack Jobs with Teal

The Digital Engagement Manager will leverage technology, automation, communication and creative design to drive engagement across multiple digital channels. This role manages and executes digital campaigns, including email engagement and survey modules, to enhance member engagement, strengthen brand identity and streamline operations. This role will develop visually compelling content, such as graphics, digital assets, print collateral, and presentations.

Develop and execute strategic email campaigns and survey modules from concept through execution and performance analysis to boost member engagement and drive new member enrollments.
Work collaboratively with the Digital Engagement team to design and execute digital engagement campaigns and strategies.
Manage and refine email lists, ensuring accurate segmentation and personalized messaging based on member demographics, preferences and behaviors.
Track and evaluate key email and survey performance metrics (KPIs) such as deliverability, open rates, click-through rates, conversions and overall return on investment (ROI).
Identify areas for improvement and perform A/B testing to assess performance metrics and optimize engagement and campaign success.
Oversee the creation of new digital engagement content in collaboration with internal and external stakeholders.
Ensure all digital engagement deliverables meet graphic standards, brand messaging, security and accessibility/usability requirements.
Manage day-to-day content production workflows to ensure timely, high-quality and budget-conscious delivery.
Provide support in creating visually compelling print collateral, email/survey graphics, digital assets and PowerPoint presentations.
Manage digital engagement technology to optimize infrastructure, resources and automation tools.
Design and implement automated essential workflows, triggers and campaign execution using Zapier or other technology to improve efficiency and consistency.
Create and manage survey modules using SurveyMonkey to gather valuable member feedback and spending insights.
Track and analyze email, survey and website data to identify trends and inform digital engagement strategies to optimize future efforts.
Leverage cross-departmental relationships to support engagement needs using creative and data-driven strategies.

Bachelors degree in Marketing, Business or Communications - Required
3+ years of experience in digital engagement or related fields - Required

3+ years of experience in working with different management levels in a highly-matrixed environment - Preferred

Comprehensive medical coverage that covers many common services at no cost or for a low copay.
Additional options for dental and vision benefits, life and disability coverage, flexible spending accounts, supplemental health protection plans.
401(k) Plan with a 100% match on 3% to 9% of pay (based on years of service).
Employee Stock Purchase Plan with 10% off HCA Healthcare stock.
Family support through fertility and family building benefits with Progyny and adoption assistance.
Education assistance (tuition, student loan, certification support, dependent scholarships).
Time Away From Work Program (paid time off, paid family leave, long- and short-term disability coverage and leaves of absence).
Employee Health Assistance Fund that offers free employee-only coverage to full-time and part-time colleagues based on income.

Track Jobs with Teal

Job Search Resources

•

Resume Builder

•

Engagement Manager Resume Examples

•

Engagement Manager Cover Letter Examples

Manager Digital Operations and Engagement

Job Search Resources

Tools

Career Hubs

Guides

Company