Manager, Digital Marketing

Nutrien • Loveland, CO

305d • $115,000 - $215,000

About The Position

Nutrien is a leading provider of crop inputs and services, and our business results make a positive impact on the world. Our purpose, Feeding the Future, is the reason we come to work each day. We're guided by our culture of care and our core values: safety, inclusion, integrity, and results. When we say we care, we mean it. We're creating an inclusive workplace where everyone feels safe, has a sense of belonging, trusts one another, and acts with integrity. Nutrien Ag Solutions is the retail division of Nutrien, providing full-acre solutions through our network of trusted crop consultants at more than 2,000 locations in North America, South America, and Australia. For more than 150 years, we have been helping growers achieve the highest yields with the most sustainable solutions possible, offering a wide selection of products, including our proprietary brands: Loveland Products, Inc.; Proven®Seed and Dyna-Gro®Seed; as well as financial, custom application and precision ag services. Through the collective expertise of our nearly 26,000 employees, we operate a world-class network of production, distribution, and ag retail facilities We efficiently serve growers' needs and strive to provide a more profitable, sustainable, and secure future for all stakeholders. Help us raise the expectation of what an agriculture company can be and grow your career with Nutrien and Nutrien Ag Solutions. Nutrien Ag Solutions is seeking a Manager of Digital Marketing to lead our digital, web, and social media strategy. Reporting to the Senior Director of Marketing, this role will be responsible for developing and executing digital marketing initiatives that drive brand awareness, customer engagement, and business growth. The ideal candidate will be a strategic thinker with a strong grasp of digital trends, analytics, and content marketing, ensuring our digital presence aligns with business objectives.

Requirements

• Bachelor's degree in Marketing, Advertising, Digital Media, Communications, Business, or a related field.
• 8 years of experience in digital marketing, with a strong background in managing digital campaigns, social media, website optimization, and content marketing.
• Including 2 years of management, leadership, or mentorship experience.
• Proven track record of developing and executing successful digital marketing strategies that drive brand engagement and business growth.
• Experience in the agriculture, B2B, or related industry is a plus but not required.
• High degree of self-motivation.
• The highest ethical standards and sense of accountability.

Responsibilities

• Develop and execute a comprehensive digital marketing strategy, aligning with the overall Nutrien Ag Solutions marketing goal, priorities and objectives.
• Oversee all Nutrien Ag Solutions-owned digital properties, optimizing the company's digital presence - Including website, landing pages, social media accounts, email marketing, and paid digital campaigns.
• Manage and cultivate the digital marketing team responsible for digital content and web development.
• Own content calendar and content creation/execution for digital channels, ensuring messaging aligns with business objectives, and brand consistency is achieved across all digital touchpoints.
• Analyze website traffic, SEO performance, and digital campaign data to optimize performance and drive continuous improvement.
• Lead paid media campaigns, including PPC, display, and social media advertising, utilizing strategies and content tailored to the respective targeted audiences.
• Develop and track KPIs, providing insights and recommendations to improve campaign performance and customer engagement.
• Create and execute engaging email campaigns, sent to internal and external audiences utilizing the HubSpot (or similar) platform.
• Manage relationships with digital agencies, vendors, and internal stakeholders to execute campaigns effectively.
• Collaborate with cross-functional teams, including sales, product marketing, and corporate communications, to align digital strategies with business goals.
• Stay ahead of digital marketing trends, emerging technologies, and industry best practices.
• Other duties as assigned.

Benefits

• Comprehensive medical, dental, vision coverage, and life insurance.
• Disability coverage for positions working more than 30 hours per week.
• Retirement program with generous matching employer contributions.
• Paid vacation, sick days, and holidays.
• Paid personal and maternity/parental leaves.
• Employee and Family Assistance Program.
• Annual incentive plan based on performance.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Industry: Chemical Manufacturing
• Education Level: Bachelor's degree