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The Manager, Digital Content Strategy - Web will manage the merchandising and site content for Henryford.com while building and optimizing processes that improve Henryford.com's external website content in support of business objectives. This position will work closely with other cross-functional partners within and outside of Marketing to support our overall content strategy for websites and in the ongoing planning, prioritization, and project management of both small- and large-scale projects. Additionally, and with a strong understanding on-page search optimization and website best practices, this position will establish and communicate guidelines for website content contributors throughout the system, as well as consult with content owners and support website content development as appropriate.