Manager, Digital Asset Management

Church & Dwight Co., Inc.•Ewing Township, NJ

8d•Hybrid

About The Position

Church & Dwight is seeking a Manager, Digital Asset Management (DAM) to join our team. This role is responsible for governing and optimizing digital assets across a portfolio of 20+ consumer brands. This role ensures brand‑approved assets are easy to find, access, and reuse across markets, channels, and agencies driving brand consistency, speed‑to‑market, and operational efficiency. Partnering closely with Brand teams, Creative Services, Marketing Operations, IT, Legal, International, and external agencies, this role oversees the full lifecycle of digital assets, including ingestion, governance, distribution, usage, and archival. The Manager owns DAM standards such as taxonomy, metadata, workflows, permissions, and usage guidelines to support scalable, compliant content activation. The ideal candidate brings strong digital operations experience, a brand governance mindset, and the ability to lead across a matrixed organization. They will drive DAM adoption, continuous process improvement, and the evolution toward more intelligent, AI‑enabled asset management.

Requirements

BA/BS required.
8+ years leading DAM programs/operations in complex, multi‑brand environments is required.
Deep expertise in metadata/taxonomy, controlled vocabularies, rights & usage, and lifecycle management; familiarity with IPTC/XMP and SEO considerations.
Hands‑on experience with enterprise DAM platforms (Bynder is preferred) and workflow design.
Proven success leading migrations and decommissioning legacy repositories with clear ingest standards and QA.
Strong stakeholder management across Creative, Marketing, eComm, IT, and Legal/Regulatory; excellent communication and facilitation.
Integrating DAM with PIM/MDM, CMS, project management/MRM, and downstream activation tools.
Data‑driven mindset; proficiency with dashboards (Power BI/Tableau), KPI definition, and process analytics.

Nice To Haves

1+ years people management experience is preferred.
Background in copy review/approval (e.g., Veeva/PromoMats, regulatory workflows) or complex review orchestration.
Exposure to content provenance, watermarking, or trust/authenticity frameworks.
Certification or formal education in DAM, taxonomy, or information science.
Experience building and maintaining training programs, documentation libraries, and self-service resources to support DAM adoption across teams and partners.
Curiosity and working familiarity with AI-assisted DAM capabilities (e.g., automated tagging, visual similarity, content classification, rights detection, AI enabled search).

Responsibilities

Own the DAM vision, multi‑year roadmap, and operating model, aligning priorities with Marketing, International, Creative Ops, eComm, and IT.
Co‑lead the DAM overhaul with our external agency: scope, requirements, vendor coordination, change management, cutover planning, and post‑launch stabilization.
Establish governance (RACI, standards, decision forums), SLAs, and success metrics tied to time‑to‑market, asset quality, reuse, search success rate, and user adoption.
Lead the asset audit, de‑duplication, and migration across 20+ brands; set intake criteria, required metadata, and quality bars.
Stand up a scalable ingestion framework (playbooks, templates, QA) that can flex with freelance support and agency partners.
Track progress to EOY completeness: metadata coverage, rights documentation, taxonomy alignment, and legacy decommissioning.
Run core workflows (ingestion, approvals, versioning, distribution, archive) and continuously optimize for speed and quality.
Ensure metadata, taxonomy, and controlled vocabularies are accurate and governed—driving asset discoverability and SEO alignment where applicable.
Maintain permissions, roles, and access control; uphold rights/usage governance and expirations in partnership with Legal.
Build and publish dashboards based on approved KPI’s such as but not limited to usage, adoption, SLA performance, search effectiveness and reuse rates to guide decisions, in partnership with Data &. Analytics.
Support adhoc projects as needed
Serve as the primary connector among Creative, Production, Brand/Integrated Marketing, eComm, Media, Insights, and IT, translating needs into workflow and configuration.
Partner with Marketing Operations to guide onboarding, training, and enablement for internal teams and agency partners; build a champion network to sustain adoption.
Partner with Regulatory/Legal on copy and image review/approval process design, ensuring seamless interplay with DAM and compliant audit trails.
Own platform configuration, release planning, and vendor management; coordinate upgrades and regression testing.
Drive integrations with PIM/MDM, CMS/eComm, MRM/PM tools, creative tools, and marketing activation systems to enable end‑to‑end content supply chain.
Evaluate and responsibly scale AI‑assisted tagging and content intelligence in line with industry governance and provenance standards.
Establish a quarterly audit cadence for metadata quality, permissions, rights/expirations, and workflow health; close gaps with corrective actions.
Run VOC/user research, backlog grooming, and sprint‑style improvements; publish a transparent change log and roadmap.
Quantify and communicate business impact: fewer duplicate shoots, increased asset reuse, faster time‑to‑market, and reduced risk.