Manager, Developer Advocacy and Content

Sonar • Austin, TX

91d

About The Position

Sonar helps prevent code quality and code security issues from reaching production, amplifies developers' productivity in concert with AI assistants, and improves the developer experience with streamlined workflows. Sonar analyzes all code, regardless of who writes it — your internal team, genAI, or third parties — resulting in more secure, reliable, and maintainable applications. Rooted in the open source community, Sonar’s solutions support over 30 programming languages, frameworks, and infrastructure technologies. Today, Sonar is used by +7M developers and 400K organizations worldwide, including the DoD, Microsoft, NASA, MasterCard, Siemens, and T-Mobile. We believe in developing great products that are supported by great internal teams and a strong culture. We are highly committed to and obsessed with the company, users, each other, and our open source community. We have high standards and hold each other accountable for acting with positivity, dedication, thoughtfulness, empathy, and passion daily. We are deliberate with our decisions with high clarity of intention. At the same time, we feel extreme urgency and move forward quickly. And lastly, we are highly effective and operationally efficient. We operate collectively as One Team to accomplish our goals. At Sonar, CODE is more than just an acronym – it's a mindset that defines daily operations.

Requirements

• Proven experience (7+ years) leading product marketing, technical marketing, or developer advocacy teams within the software development space.
• A track record of leading teams that successfully create deep technical marketing content that resonates with and is trusted by developers and software professionals.
• Extensive experience in programming and DevSecOps, enabling you to lead technical discussions with developers authentically and credibly.
• Strong understanding of the Software Development Life Cycle (SDLC) and developer tools.
• Good understanding of code development and analysis concepts such as static code analysis, SCA, Git, CI/CD pipelines, IDEs, and AI coding tools.
• Familiarity with DevSecOps platforms and their integration into developer workflows.
• Deep technical understanding and passion for software products and the underlying technology.
• Ability to understand and communicate technical concepts effectively to both technical and non-technical audiences.
• Exceptional written and verbal communication skills with fluency in English.
• Strong presentation and storytelling skills, with the ability to simplify complex technical concepts for diverse audiences.
• Ability to lead and work collaboratively with cross-functional teams in a fast-paced environment.

Responsibilities

• Lead the development and execution of a data-driven technical content strategy, guiding your team in creating insightful blog posts, authoritative whitepapers, practical how-to guides, and engaging video content to establish thought leadership and fuel demand generation.
• Define and guide your team's communication of compelling product positioning and messaging that clearly articulates the unique value of our code security solutions and differentiates them within the competitive DevSecOps market.
• Direct your team's engagement with the developer community through technical content (videos, how-to, tutorials, blogs) webinars, and events to build awareness, foster adoption, and gather critical feedback.
• Assist Product Marketing with the development and execution of comprehensive go-to-market strategies for new product features and launches, ensuring seamless cross-functional alignment.
• Collaborate intimately with product marketing, product management and development, sales engineers, and demand generation teams to plan and execute programs that drive adoption and revenue.
• Act as the voice of the technical customer and developer community internally, using market intelligence and feedback gathered by your team to influence product roadmap decisions and prioritization.
• Drive a deep, team-wide understanding of our target technical customers and the competitive landscape, translating insights from market research into actionable product and marketing strategies.
• Guide the creation of high-impact technical materials, including solution demonstrations, to empower our sales and solution engineering teams to effectively communicate the value of our solution.

Benefits

• Flexible comprehensive employee benefit package.
• 23 days of PTO per calendar year (on a pro-rated basis depending on your employment start date), with additional time provided for sickness, life events and holidays.
• Exciting 401(k) plan that has a 4% match, fully vested on day one of participation.
• Generous discretionary Company Growth Bonus, paid annually.
• Fully paid parking in the heart of downtown Austin, Texas.
• Global workforce with employees in 20+ countries representing 35+ unique nationalities.
• Annual kick-off somewhere in the world to build relationships and goals for the company.
• Monthly catered events, and team events.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 501-1,000 employees