Manager, Demand Generation

Apple • Sunnyvale, CA

76d

About The Position

At Claris, an Apple company, we're on a mission to empower problem solvers around the world. Our products have been trusted for over 40 years to help businesses, schools, and organizations create powerful custom apps that drive digital transformation. With Claris FileMaker and our rapidly expanding platform, we deliver modern, AI-powered tools that make innovation faster, more accessible, and more impactful. As a Manager, Demand Generation, you will own the full pipeline engine for SMB growth and customer expansion. This leader will design and execute programs that attract, nurture, and convert new customers while also driving retention and expansion within our existing base. The role also oversees Marketing Operations, ensuring seamless lead management, strong data integrity, and clear visibility into performance.

Requirements

• Excellent interpersonal skills for managing performance and cross-functional collaboration.
• Experience with Pardot, Salesforce, and Adobe Analytics.
• Experience with experiment-based decision making.

Responsibilities

• Own the full pipeline engine for SMB growth and customer expansion.
• Design and execute programs that attract, nurture, and convert new customers.
• Drive retention and expansion within the existing customer base.
• Oversee Marketing Operations to ensure seamless lead management.
• Maintain strong data integrity and clear visibility into performance.

What This Job Offers

• Career Level: Manager
• Industry: Computer and Electronic Product Manufacturing
• Number of Employees: 5,001-10,000 employees