Manager, Demand Generation

Apple • Sunnyvale, CA

80d • $191,400 - $288,000

About The Position

At Claris, an Apple company, we're on a mission to empower problem solvers around the world. Our products have been trusted for over 40 years to help businesses, schools, and organizations create powerful custom apps that drive digital transformation. With Claris FileMaker and our rapidly expanding platform, we deliver modern, AI-powered tools that make innovation faster, more accessible, and more impactful. We're looking for a strategic and hands-on Manager, Demand Generation to own the full pipeline engine for SMB growth and customer expansion. This leader will design and execute programs that attract, nurture, and convert new customers while also driving retention and expansion within our existing base. The role also oversees Marketing Operations, ensuring seamless lead management, strong data integrity, and clear visibility into performance.

Requirements

• Bachelor's Degree in Marketing, Business, Communications or relevant field.
• 8-12+ years of B2B marketing experience with a strong track record in SMB demand generation and lifecycle/customer marketing.
• Proven success driving acquisition, retention, and expansion through digital-first campaigns.
• Knowledge of AI technologies and how to leverage them to improve demand generation and marketing operations.
• Strong analytical skills with the ability to forecast and tie marketing activities to revenue outcomes.
• Experience collaborating closely with Product Marketing, Sales, and Customer Success to achieve pipeline goals.
• 5+ years of people leadership experience and skills to build, coach, and scale a high-performing team.

Nice To Haves

• Excellent interpersonal skills for managing performance and cross-functional collaboration.
• Experience with Pardot, Salesforce, Adobe Analytics, as well as experiment-based decision making.

Responsibilities

• Design and execute programs that attract, nurture, and convert new customers.
• Drive retention and expansion within the existing customer base.
• Oversee Marketing Operations to ensure seamless lead management.
• Maintain strong data integrity and clear visibility into performance.

Benefits

• Comprehensive medical and dental coverage.
• Retirement benefits.
• Discounted products and free services.
• Reimbursement for certain educational expenses, including tuition.
• Eligibility for discretionary bonuses or commission payments.
• Relocation assistance.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Industry: Computer and Electronic Product Manufacturing
• Education Level: Bachelor's degree