At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express. The Analytics, Investment & Marketing Enablement (AIM) team – a part of Global Commercial Services (GCS) Marketing – is the analytical engine that enables the GCS business at American Express. Accelerating growth momentum, increasing profitability, and strengthening our value proposition are key objectives for this organization. The team powers profitable business growth through consultative, innovative, and data-driven solutions across GCS Marketing. By delivering actionable insights and scalable analytical products, AIM plays a critical role in shaping digital strategy, customer engagement, and acquisition effectiveness. This Manager role will be based in New York and will focus on driving Site Offer Personalization Analytics across the AMEX digital ecosystem. The incumbent will lead the design and execution of advanced analytics and machine learning strategies that power personalized offer experiences, real-time decisioning, and optimized customer journeys across the AMEX website and digital channels. The role requires close collaboration with stakeholders across Global Commercial Services, Enterprise Digital, Product, Technology, and Data Solutions to ensure that personalization strategies translate into measurable business impact. A critical focus of the role will be to quantitatively determine value, derive actionable insights, and ensure those insights are operationalized to create meaningful commercial impact. You will lead analytical initiatives that shape the next generation of AMEX’s on-site personalization and digital engagement engine. You will design scalable decisioning frameworks, build data-driven personalization strategies, and partner cross-functionally to optimize targeting, experience relevance, and conversion. This role is ideal for someone passionate about digital personalization, customer-centric marketing, and applying AI/GenAI to elevate digital experiences in a competitive landscape.
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Job Type
Full-time
Career Level
Manager