Manager, Data Outcomes & Attribution
About The Position
The Disney Advertising Global Data Outcomes & Attribution Team is seeking a talented person to help craft the future of measurement in the advertising ecosystem. The Manager, Data Outcomes & Attribution will lead analysts and manage projects and analyses to demonstrate the effectiveness of Disney as an advertising platform that drives measurable results for our clients. The successful candidate will work directly with the sales team, agency partners, and brand partners to understand measurement needs and challenges. They will manage our data partners and vendors to execute both upper and lower funnel measurement solutions for our advertising sales clients. This includes brand effectiveness, ROI measurement and downstream behavior of the Disney audience. If you’re the kind of person who obsesses over details, thrives in a collaborative environment and jumps at the opportunity to take on new challenges, Disney may be the place for you.
Requirements
- 5+ years of Experience in digital, digital video/TV, or media-focused data businesses
- BA/BS is communications, data analytics, social sciences or related field required
- Experience with, and a strong understanding of methodology, data and systems for matching data sets to demonstrate performance-based response to advertising
- Strong knowledge of brand effectiveness and attribution/ROI control/exposed methodologies including 1st and 3rd party data matching, website conversion, market-match tests, hold-outs, etc.
- Experience in measurement theory and research design
- Must have a comprehensive understanding of the media business
- Must have excellent presentation and writing skills
- Must be a team player with the ability to build relationships with both internal and external clients
Nice To Haves
- Experience with attribution/ROI, brand lift vendors or data providers is a plus
- SQL experience is a plus
Responsibilities
- Oversee and lead consultation conversations with clients directly; design and create the measurement strategy and approach.
- Present and explain new concepts to internal and external clients
- Collaborate with the senior manager and a variety of external data providers and internal teams, to design research that directly attributes consumer sentiment or behavior to exposure to ads on Disney properties (including: Hulu, ABC, Freeform, ESPN, Disney Channel, etc.)
- Create vision, develop and market case studies, both internally and externally, that demonstrate the power of Disney’s measurement capabilities.
- Build reports for sellers to utilize with clients to help inform deals.
- Position Disney as a thought leader in innovative research by scoping custom analyses that align with Disney data strategy
- Lead a group of analysts and support them in the execution of custom research studies
- Educate individual Disney Advertising Sales teams and on full funnel measurement solutions including methodology overview, navigating vendor dashboards and analyzing results
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Number of Employees
5,001-10,000 employees
