Manager, Data & Media Science

Known•New York, NY

9h•$135,000 - $150,000•Hybrid

About The Position

Known’s Media Science team uses advanced analytics, machine learning, statistics, and algorithms to plan and optimize advertising dollars. We partner with our clients to translate their business goals into meaningful metrics, and buy media across all channels to drive those target outcomes. We are looking for a Manager, Data & Media Science to join the team and work alongside strategists, analysts, data scientists, and software engineers. In this role, you will lead the data science arm of our media campaigns, owning the relationship with the client when it comes to optimization and data. You will be in a primarily client-facing position with heavy project ownership and emphasis on communicating with executive stakeholders.

Requirements

A degree from a well-regarded college or university, preferably a Masters or PhD. STEM degrees are also preferred.
3+ years of hands-on experience doing quantitative analysis, modeling, optimization and/or statistics. Experience using Python and SQL.
2+ years of experience directly communicating with senior stakeholders, managing relationships, and presenting decks to a variety of audiences, all on technical subjects related to the analytics, science, and application of data
A desire to work on advertising challenges that require flexibility in approach -- everything from data strategy, on-the-fly analytics, statistics, machine learning, and algorithms
An ability to strategically translate business challenges into quantitative problems, and solve them by whatever means are most appropriate and effective, which may not always be strict machine learning
An eagerness to learn foundational knowledge and skills rapidly
A commitment to managing the quality & accuracy of analytics, ensuring high standards with your and others’ work
Experience across multiple digital (e.g., social, programmatic) and/or traditional (e.g., linear TV, OOH) media channels
Familiarity with major ad serving platforms (ex: Google Ad Manager, DV360, The Trade Desk)
Competence with campaign setup parameters, including: targeting, audience segmentation, tracking, attribution methodologies (multi-touch, last-click), and key digital metrics (impressions, clicks, conversions, viewability, etc.)
Experience with analytics and reporting platforms (ex: Google Analytics, Adobe Analytics), attribution and measurement systems (ex: CM360, Videoamp), and deriving actionable insights for optimization

Nice To Haves

Experience with local marketing or retail media is a plus

Responsibilities

Serve as the primary client point of contact on campaign optimization and data
Delight our clients with meaningful analyses, compelling stories, and beautiful slides
Own analytics, science, and optimization for our media campaigns
Work with other data analysts & scientists to deliver rigorous measurement, consistent campaign performance, and insightful reporting
Consult with agency and client leadership to set measurement frameworks, design experiments (A/B, incrementality, geo-testing), and evaluate campaign lift and ROI across channels
Stay current on industry trends in digital media, analytics, and privacy regulations