Manager, Data Instrumentation

Publicis Groupe•New York, NY

16d

About The Position

As a Manager on the Razorfish Data Instrumentation team, you will play a strategic and technical role requiring analytics and development knowledge and skills. You will work directly with internal and external client teams to provide an array of Analytics, Tag Management, Testing and Optimization and Data Management/Customer Data deployment services for one or more clients. Data Instrumentation team members at Razorfish focus primarily in four key areas: Analytics - Creation of custom tracking solutions based on a measurement plan, documenting solution design and mapping of analytics variables to defined requirements. Through defined KPIs, implement a solution enabling a stable architecture for capturing robust data sets. Tag Management Solutions - Creation of data layer specifications and TMS rules for best practice implementation of site-side and media analytics tracking while reducing page complexity and improving performance. Testing and Optimization - Implementation of testing and optimization tools with integration across marketing and data instrumentation to ensure sound testing, targeting, and personalization strategies Data Management Instrumentation - Implementation of DMPs and CDPs, ensuring taxonomies, tags, and integrations are leveraged to support data analytics, insights and channel level targeting.

Requirements

JavaScript, CSS and HTML skills, and able to be a leader in this area of expertise
Strong understanding of multiple analytics, testing and optimization, and data management and customer data platforms (preference to Adobe Analytics and Adobe Launch experience)
Strong understanding of and history of implementing tag management systems and integrations between tools
A solid understanding of advertising, marketing, and strategic brand management and how to best leverage these in a digital environment
Experience presenting in front of groups, to clients, and via web conference
Strong attention to detail and QA abilities for both web and native apps
Strong interpersonal skills, a positive attitude, and the ability to thrive in a collaborative agency environment with multi-disciplinary teams required
The ability to successfully manage multiple internal and external initiatives/projects in a deadline-driven environment
A minimum five (5) years of experience with data platform tools and methods to be used for website/app/ad campaign research, site testing and targeting, and/or display ad targeting
A minimum four (4) years of experience using tag management systems
An equivalent combination of education and experience may be considered.
Special consideration given to candidates with a firm understanding of the following platforms/tools: Adobe Analytics, Adobe Launch, Adobe Web SDK implementation, Google Analytics 4 , Google 360 Suite , Google Tag Manager, Adobe Target, Optimizely, Tealium , Ensighten, Amplitude, mParticle, Segment
Preferred understanding and knowledge with modern data collection methodologies including Event Driven Data-Layer (EDDL) such as dataLayer for Google Analytics & Adobe Client Data Layer (ACDL) or “adobeDataLayer” for Adobe Analytics

Nice To Haves

History of working with new business teams on requests for proposal/information and presenting analytics documentation demonstrating agency skillsets.
Experience in creating case studies, point of view documents or white papers in line with your job function in analytics.
Experience working with and presenting to clients in a collaborative work setting.
Work with internal teams to continually streamline processes and find efficiencies in the day-to-day work processes done by the instrumentation team.
Experience working on testing, targeting and personalization projects with both targeting and optimization tools and data management and customer data platforms (CDPs).

Responsibilities

Possess an in-depth knowledge of a client's website and app architecture, online business model & marketing strategy.
Function as a subject matter expert on Analytics, Tag Management, Testing and Optimization and Customer Data Platforms to enable the collection and utilization of client marketing analytics data.
Consult and work alongside key stakeholders & drive client success based on key performance indicators and business drivers
Interact frequently with clients virtually and in person (encompassing marketers, analysts, and web developers) on projects requiring tag management implementation, analytics strategy, and analytics platform remediation.
Consult directly with clients, account services, delivery, and web development teams within the agency on projects requiring tag management implementation, analytics strategy, and analytics platform remediation
Recommend best practices consulting services to clients in solving their web analytics and site/app optimization platform strategy and technical needs by designing technical site and page-implementation strategies
Translate Business Requirements into a Solution Design Document used for implementation support, guidance and documentation of processes
Stay current with the latest developments with Data Platforms (Analytics, Tag Management, Testing, Optimization and Data Management/Customer Data) and techniques to help our team stay on the cutting edge of marketing analytics.
Lead customer, vendor, market analyst and client interviews from a data standpoint
Develop and present solutions and recommendations to internal and external project teams
Actively participate in new business development activities
Practice development, including recruiting, training, thought leadership and community building

Benefits

Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
‘Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances
medical coverage, dental, vision, disability, 401k, and paid time off