Manager - Data Analytics

Optimum • New York, NY

10d

About The Position

Introducing Optimum Media. Driven by the power of Optimum, Optimum Media is our innovative multiscreen advertising sales and media consultancy business servicing small to medium business as well as national, political, media & entertainment and agency clients across the United States.

Our team is comprised of Sales Executives, Software Engineers, Data Analysts, Ad Operations, Marketing Professionals, Product Managers and more.

If you are tech-savvy, data-driven, client focused, and solutions oriented this brand is for you!Job SummaryThe Data Analytics and Insights Team is a core part of Optimum Media. Our team incorporates data engineering, data analysis, and business insights into a singular group. We are the data specialists that ensure the highest operational efficiency of reporting, analytics, and insights within the organization. The Data Analytics Manager is responsible for leading a team to provide custom analytics for various clients of Optimum Media. This includes multi-screen reporting, campaign attribution and audience behavior analyses, requiring data querying and problem-solving skills to mine for insights across numerous TV & Digital data sources.

Requirements

• Bachelor's/Master's Degree in Computer Science/Information Science/ Business Analytics or related field or equivalent job experience (Graduate degree in related field preferred)
• Minimum 7-10 years' experience in leading data analytics projects and building data solutions
• Minimum 4 years of management experience, with the ability to train and lead a team
• Strong SQL programming skills, data structure in relational databases, data manipulation and transformation knowledge required
• Fluency with Python preferred
• Experience working with large datasets and cloud-based enterprise data warehouse (experience with RedShift/Google Big Query/Databricks preferred)
• Exceptional data, analytics, and quantitative acumen with understanding of tools like multi-touch attribution, data management platforms, customer segmentation, and/or similar experience such as predictive analytics
• Collaborate with Sales & Business Insights teams to define metrics, extract actionable insights and ensure timely delivery of reports and dashboards
• Lead development & automation of scalable tools, templates, and dashboards (using BI tools like Domo, Tableau, or similar)
• Comfortable communicating with audience members across all management levels internally and externally
• Team oriented and collaborative approach with a demonstrated aptitude and willingness to learn new methods and tools
• Previous background in media analytics and TV content research strongly preferred

Responsibilities

• Work closely with the Director of Data Analytics to lead projects and allocate resources to meet timelines for deliverables.
• Drive innovation within the team by applying creative technical approaches to ensure quality and leading-edge reporting and analytics.
• Understand the business objectives of Optimum Media clients, mining data and ultimately analyzing, reporting and presenting those findings with actionable insights.
• Access raw data via SQL/Python and then aggregate to summarize results for use by Insight analysts and ultimately the clients.
• Articulate often complex technical matters in a clear and concise manner as a subject matter expert in this client facing role.
• Mentor and develop the skills of Analysts on the team to enhance their career development and build flexibility within the team when managing project workloads.
• Analyze and recommend areas for additional analysis and develop automated processes as necessary.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager