Manager - Customer Targeting & Eligibility List Consultant
About The Position
At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express. The Manager- Customer Targeting & Eligibility List Consultant is part of the US Targeting Operations (USTO) team which sits within the larger Enterprise Communications and Martech Experiences (ECMX) organization at American Express. USTO is responsible for partnering with the US, International, and Merchant businesses on their customer targeting and eligibility strategies for their marketing campaigns. This position is focused on supporting the US Marketing organization. How will you make an impact in this role? The Manager-Customer Targeting & Eligibility List Consultant partners with Marketing on direct marketing targeting strategies to reach our Consumer and Commercial customers with relevant offers. They are subject matter experts on the targeting and eligibility process including the data used for targeting. They provide recommendations and solutions to help marketing reach their goals. The consultant ensures accurate and compliant customer list execution by providing clear instructions to and working with our campaign execution team located in India. He/she resolves complex problems, conducts analyses, and is responsible for identifying and leading process improvements that drive efficiency and automation in campaign execution. In addition, the manager provides marketers with training and guidance on the list execution process.
Requirements
- College Degree
- Strategic and logical thinker
- Understanding/experience with marketing operations
- Highly organized, able to prioritize and meet deadlines
- A "can do" attitude
- Creative problem solver
- Strong relationship and communication skills- able to explain complex/technical concepts in layman's terms
- Control and compliance mindset
Nice To Haves
- Experience working with data and marketing platforms (e.g.- Unica, Redpoint, Adobe, Salesforce)
- Big data platform/programming a plus (Hive, PySpark SQL, etc.)
Responsibilities
- Provide consultation to marketing on customer targeting & eligibility for benefit reinforcement and spend campaigns targeted to Consumer and Commercial customers- this includes research on new data elements, reviewing segmentation, meeting with risk and analytic partners, and helping marketers submit requests accurately in our eligibility platforms.
- Reviews all list request submissions for accuracy, finalizes with marketing, and provides clear instructions to list execution team members to code and create file for delivery.
- Provide subject matter expertise to platform transformation team and participate in testing and campaign migration to a new platform.
- Troubleshot and research any data anomalies or customer complaints
- Identify process efficiencies and opportunities to simplify or reduce the number of list requests from marketing to free up capacity
- Train marketers on targeting processes
Benefits
- Competitive base salaries
- Bonus incentives
- 6%25 Company Match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Manager
