Manager Customer Relationship Management

Nestlé • Bridgewater Township, NJ

115d • $110,000 - $140,000 • Hybrid

About The Position

At Nestlé Health Science, we believe that nutrition, science, and wellness must merge, not collide. Here, we embrace the intrinsic connections of these three pillars, harnessing their collective strength to empower healthier lives. Our broad product portfolio includes renowned brands like Garden of Life®, Nature's Bounty®, Vital Proteins®, Orgain®, Nuun®, BOOST®, Carnation Breakfast Essentials®, Peptamen®, Compleat Organic Blends®, and more. We also have extensive pharmaceutical expertise, offering innovative medicines that aim to prevent, manage, and treat gastrointestinal and metabolic-related diseases. At Nestlé Health Science, we bring our best for better lives. Our people are challenged to bring fresh, diverse views and make bold moves to empower healthier lives through nutrition. We know brilliant ideas can come from anyone, anywhere. Here we embrace the entrepreneurial spirit and collaborate with teams that champion focused and forward thinking. We are committed to fostering professional growth and celebrating the achievements of our people along the way. We offer dynamic career paths, robust development, opportunities to learn from talented colleagues around the globe, and benefits that support physical, financial, and emotional wellbeing. Join us to innovate for impact and reimagine the future of health and nutrition for patients and consumers.

Requirements

• Bachelor's degree in marketing, communications, or related field
• 7+ years of experience with brand/consumer strategies, lifecycle marketing, and Email/SMS marketing
• Proven experience in CRM management and customer segmentation
• Proficiency with CRM tools and platforms (Klaviyo and/or Salesforce Marketing Cloud preferred)
• Strong analytical skills to review program metrics and measure business impact
• Knowledge of digital marketing and ecommerce best practices preferred
• Data analysis skillset and knowledge of analytical tools (PowerBI)
• Demonstrated ability to manage and lead a team

Nice To Haves

• Knowledge of digital marketing and ecommerce best practices preferred

Responsibilities

• Develop, implement, and optimize CRM management across the portfolio for efficiency and communication effectiveness
• Lead annual strategy, revenue, and budget planning for CRM by brand & manage monthly actuals with brand and finance
• Manage CRM vendor and account relationships to drive team understanding and use of vendor capabilities
• Lead strategy, planning, briefing, execution, and measurement of key brands in the portfolio
• Develop email and SMS marketing campaigns aligned with business goals and content strategy
• Define customer segmentation and targeting strategies to support brand initiatives
• Prepare and present comprehensive reporting and insights on CRM activities and performance
• Develop and optimize automation programs to drive consumer engagement and purchase
• Plan and execute Email and SMS campaigns and automations for assigned brands
• Manage a team of two full time employees and one contractor

Benefits

• 401k with company match
• healthcare coverage
• performance-based incentives
• competitive total rewards package

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Industry: Food Manufacturing
• Education Level: Bachelor's degree