Manager, Customer Engagement and Insights

BD-posted 3 months ago
$99,700 - $164,300/Yr
Full-time • Manager
Remote • Covington, GA
Computer and Electronic Product Manufacturing
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As Manager, Customer Engagement and Insights, you will be responsible for the strategic oversight, execution, and performance of PureWick™ direct-to-consumer Customer Relationship Management. You will have the ability to build, manage, and optimize an end-to-end program across e-mail, text, surveys, chat, and emerging digital tools. Associates will be required to be on-site Monday - Thursday and may work at home on Friday. On-site locations can be either Covington, GA or Franklin Lakes, NJ.

  • Optimizes the customer marketing strategy and execution for customer communications in a Direct to Consumer (DTC) set up across the customer journey.
  • Manages conversion, retention, value-add, survey and transactional communications, focused on KPI improvement.
  • Defines and oversees the deployment of marketing campaigns including, lead nurture, retention, promotion, surveys that increases customer lifetime value (LTV) and other engagement metrics.
  • Drives improvement in deliverability, sender score, and customer satisfaction.
  • Manages copy and creative execution in partnership with marketing, design, and development resources.
  • Collaborates with digital, phone sales and customer service channels to ensure a broad approach to driving improvements in conversion, LTV, and customer satisfaction.
  • Collaborates with marketing team members and cross-functional stakeholders to drive positive business outcomes through new tests, features, initiatives, and product/service launches.
  • Bachelor's degree required.
  • Minimum 5+ years of experience managing Direct to Consumer (DTC) end-to-end campaigns across e-mail, text, surveys and other digital communication tools; Salesforce Marketing Cloud experience is a plus.
  • Minimum 5+ years of experience working in a performance-minded DTC e-commerce organization with full visibility and management of end-to-end customer journey and KPIs.
  • Proven strong written, and verbal, communication skills; visual communicator with the capability to synthesize data into clear, actionable steps.
  • Demonstrates a consultative approach, and capable of functioning as Project Manager and able to build business cases to support key initiatives.
  • Experience in Healthcare industry preferred.
  • Competitive salary range of 99,700.00 - 164,300.00 USD Annual.
  • Opportunities for professional development and career growth.
  • Supportive work environment that values collaboration and innovation.
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