Smucker Retail Foods-posted 2 months ago
Full-time • Mid Level
Hybrid • Orrville, OH
Merchant Wholesalers, Nondurable Goods

The Customer Commercialization (CC) Team serves as a critical conduit between Brand Marketing, Brand Commercialization, and the Field Sales Team. The Manager CC position owns the Joint Business Planning (JBP) for customers to enable category and customer growth and represents customer strategies to key internal constituents. They will also translate National Go to Market Strategies (GTMS) into customer specific activation and incorporate SBA targets into customer level quotas and budgets.

  • Support the development of category and account growth opportunities and the long-term sales strategy of The J.M. Smucker Company (JMS)
  • Influence the development of Long Range and Annual Operating Plans (quota, trade, situation assessments) from a Category, Customer, Channel, & Competitive lens
  • Creation of customer/channel specific sales fundamental objectives to achieve priorities and sales controllable objectives: distribution, pricing, shelving, merchandising, and new items
  • Act as internal voice for the customer and represent customer and channel strategies at stage-gate and consensus forecast meetings
  • Influence the development of national sales presentations and tools that are rich in category and shopper insights
  • Communicate key Category, Customer, Competitive insights into volume forecast
  • Assist in the development of trade promotion strategies, trade merchandising plans, and major trade initiatives
  • Understand the efficiency and effectiveness of specific trade promotions/other sales activities and make recommendations
  • Provide regular updates to Field Sales of key marketing elements and initiatives
  • Provide support for product recalls, label changes, innovation launches, and SKU rationalizations
  • Partner with sales leads and brokers to provide execution and communication support of JM Smucker annual sales priorities
  • Lead ongoing analysis of business performance to support daily operations and monthly business reviews
  • Make commercial recommendations to improve both JMS and customer sales and margins
  • Review customer sales performance, profitability and track against sales accuracy to influence demand forecasts
  • Assist in developing and delivering presentations focused both externally and internally
  • Bachelor's Degree
  • 5+ years of experience in the Consumer-Packaged Goods industry
  • Strong strategic thinking ability
  • Ability to problem solve and recommend optimal solutions
  • Ability to lead projects and initiatives while influencing cross-functional partners
  • Collaboration: Ability to work well with others; high levels of self-awareness, empathy; be able to reach consensus
  • Effective communication skills across all levels of the organization
  • Drive for Results: Sets a high standard of performance while pursuing goals with a high sense of urgency
  • Ability to manage ambiguity & complexity
  • Demonstrated curiosity and continuous learning mindset
  • Strong analytical skills (Excel, Word, PowerPoint): Experience pulling, analyzing and drawing insights and recommendations from consumption data (Nielsen)
  • Ability to travel ~25%
  • HQ customer marketing or cross-functional experience
  • Support for physical, emotional, and financial needs of employees
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