Manager, CRM Strategy

Crate & Barrel • Northbrook, IL

109d • $110,000 - $140,000

About The Position

We're looking for a highly analytical and strategic Manager of CRM Strategy to lead our customer relationship management initiatives. This is a unique opportunity for a data-driven leader who can translate complex data into actionable strategies that drive customer loyalty, engagement, and revenue. As the Manager of CRM Strategy, you will be the bridge between our customer data and our business goals. You'll be responsible for developing and executing our CRM strategy, with a heavy emphasis on using data to inform strategic approach and decision making. You'll work cross-functionally across the business with key stakeholders in marketing, e-comm, loyalty, technology, and analytics teams to identify customer opportunities, design customer strategies, and optimize our customer journey. You'll report to the Director of CRM and be a key player in shaping how we connect with our customers and build lasting relationships.

Requirements

• Bachelor's degree in Marketing, Business, Analytics, or a related field.
• 5+ years of experience in CRM, marketing, or a related role with strong focus on data analysis and analytics.
• Proven experience in A/B testing, audience segmentation, and campaign optimization.
• Excellent communication and presentation skills.

Nice To Haves

• Deep experience with BI tools (e.g., Tableau, Looker) to mine insights.
• Analytical skills and comfort using tools like SQL, Python, or R to augment or deep dive into existing analytics.
• Strong communication and interpersonal skills, with the ability to influence stakeholders and present findings to diverse audiences.

Responsibilities

• Develop and Execute CRM Strategy: Design and implement a data-driven CRM strategy that aligns with business objectives.
• Lead with Analytics: Use data to drive all CRM decisions, analyzing customer behavior, campaign performance, and customer lifetime value.
• Manage Campaigns: Oversee the end-to-end execution of CRM campaigns, from audience segmentation and A/B testing to performance tracking and reporting.
• Collaborate Cross-Functionally: Work closely with product and engineering teams to ensure CRM technology and data infrastructure meet needs.
• Be a Customer Expert: Develop a deep understanding of customers—who they are, what they value, and how they interact with brands.
• Report on Performance: Create and present regular reports on CRM performance, highlighting key insights, opportunities, and recommendations for leadership.

Benefits

• Minimum Starting Rate: $110,000.00 Annually
• Up to: $140,000.00 Annually
• Eligibility for other compensation including bonuses, sales incentives, and long term incentives.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Furniture, Home Furnishings, Electronics, and Appliance Retailers
• Education Level: Bachelor's degree